ABSTRACT
The people of Scotland will be deciding the future of the country to remain part of the Britain in a referendum on 18 September 2014. There is growing debate on the future of the business in the resulting environment after the referendum. Also, there is debate about the business environment in UK, as a result, when UK votes to separate from the EU with or without Scotland. In the context of Boots, this report is aimed to assess the impact of the either results on the marketing strategy of the Boots.
ABSTRACT 1
INTRODUCTION 3
IMPACT ON BUSINESS CONDITIONS IN YES AND ...