Introduction:
A dramatic change can be witnessed in recent times in the Asian region, more specifically in China and India, two of the major global economic power houses. This change can be recognized as a drastic shift in culture, in what can be seen as a takeover of Western influences, primarily through media. The media has started to influence the growing population in both China and India, which are also known for their amazingly fast population growth rate; China is ranked #1 and India is ranked #2 in total population count. This gives rise to an entirely new conundrum for marketers; since ...