Market Share Critical Thinkings Samples For Students

Shop Like Men

I do agree with the findings of Underhill (2000), as consumer behavior does tend to differ between the sexes. In deed men are usually more impatient when it comes to shopping as compared to women, an attribute that can be attached to the differences in the qualities these sets of consumers usually look for in goods or services. This difference when it comes to shopping approaches, I believe runs right from the initial stages of the consumer decision making process. Whereas men tend to trust the more reliable sources of information such as the marketer provided information, women are ...

Introduction

The tire is primarily the only part of a car that is in touch with the road. A balance must strike among traction, durability, overall, energy efficiency and comfort by the tire in cars. Due to all these factors, the designing and manufacturing of a tire is a complex process as compared to what is generally perceived .
Headquartered in the region of Clermont-Ferrand, France, the Michelin Tire Manufacturer is available in around 170 countries. It has more than 112,000 employees who work in various departments of the company. The company has a total of 68 production plants in ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Best buy enterprise has had minimal innovation activities over the past few years; the company's financial position is declining, revenue fell by 4.7% from two years ago and 2.4% since last year for a total loss of 1.32 billion or 3.36 per share. Cash flow is down 2.6 billion due to charges in the closure of stores in the UK, China, and Turkey, also, the reopening on 50 stores in China. Profit is down by 1.7 billion with a year-on-year growth of negative 361. This report will cover a situational analysis of potential causes of the company's revenue, cash ...

Introduction

During the early 1980s, the US auto industry was dominated by three domestic players, Ford, GM, and Chrysler. The import of cars into the US market was relatively less. The market penetration was relatively high in the car market. However, things started changing when the Japanese companies started exporting cars to the US market. In the first half of the 1980s, the market share of Japanese cars in the US market increased manifold. The market share from 17% in 1980 grew to 25% within a few years. Due to the increase in demand for Japanese cars, the demand for the ...

Introduction

During the early 1980s, the US auto industry was dominated by three domestic players, Ford, GM, and Chrysler. The import of cars into the US market was relatively less. The market penetration was relatively high in the car market. However, things started changing when the Japanese companies started exporting cars to the US market. In the first half of the 1980s, the market share of Japanese cars in the US market increased manifold. The market share from 17% in 1980 grew to 25% within a few years. Due to the increase in demand for Japanese cars, the demand for the ...

Financial ratios are used to evaluate the company's financial performance in the market. This helps in identifying the key financial areas in the organization. The ratios are also used to compare the company performance with that of its competitors. This helps management in developing strategies for improving the organization financial position over that of their competitors. The intent of this paper is to analyze the financial ratios of Google and Yahoo companies, and a comparison is made with the whole industry. The analysis of the ratio between the two companies is done for a period of five years starting from the ...

Role Play Scenario

The proposals of finance manager, in result of the poor financial ratios are debatable. There are many advantages and disadvantages of implementing all three suggestions. The first suggestion of reducing the holding stock by fifteen percent to twenty percent can reduce the holding and manufacturing costs. However, it will affect the trust of shareholders of the company. Shareholders may assume that the business is losing the market share, or the business is not capable of finding new markets for more profits. Therefore, in these circumstances the business may face a failure of the right issue. Moreover, in the competitive environment, ...

Introduction

The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...

Leaving the industry’s top four publishers’ shares unchanged and merging the remaining firms to form a single company would not change the four-firm concentration ratios immediately. It will remain at 2,554 as it is before the merger. This is because they will each remain with the same percentage of market share until the new merger takes shape and starts reaping the fruits of the merger. In the long run, therefore, the four-firm concentration ratio may change. The new merger will have a 12% market share which is greater than that of the joint-fourth firm in the current market’s ...

GROWING THE MAMAS & PAPAS BRAND

Mamas & Papas is a magazine about paternity that was started in September 2008 by Nawaal Motlekar in South Africa. The philosophy of the brand is to be trusted, reassuring source for parents. From the early beginning of the Mamas & Papas magazine it was focused on young couples (in age between 23 – 40) that are Black, Coloured or Indian (nearly of 80% of all population of South Africa), and are high end professionals with good educational level and work experience. The main sales channels were medical and health institutions, pediatrician offices. Also, after deep market research, Nawaal Motlekar decided that ...

Introduction

Black berry, one of the well known mobile manufacturing companies, is expected to leave it the business of making mobiles soon. The reason is the current poor performance of the company (Austen, 2013). The company has made a deal of $4.7 billion for its privatization; however, it seems useless to solve the current problems of the company (Connors, 2013).
The company has been performing poorly for last few years in terms of its revenue, sales, profitability, and cash flows. The market share of black berry was declined to 5% in 2012 from 20% in 2009. The decline in the ...

Introduction

The marketing plan for Nokia was aimed at regaining agility and leadership in the mobile market (Mktg-Plan Blogspot, 2010). The market plan entailed the supply chain and its management, a description of the company’s features, and the three V’s of variation, volume, and variety. Their marketing plan also included the SIPOC processes, which entailed supplier, inputs, processes, output, and customer (Daga, 2007). However, due to the narrow focus on both operational success and ensuring renewal and upgrading of their systems, their strategic sensitivity was jeopardized.

Quality

The marketing plan, however, appears flawed, especially in their strategies for marketing ...

Problem Identification

The given Ducati HBR case focuses on the remarkable strategic repositioning and turnaround of Ducati i.e. an Italian high-end sports bike manufacturer. The case describes the existing concerns of the company related to the growth prospects. In spite of the outstanding profitability and explosive growth of Ducati, the CEO & the strategic business mind - Federico Minoli was concerned about the future business as he knew that Ducati could not grow forever in its existing niche. Therefore, currently Minoli and Ducati’s tops management is struggling with crafting a strategy that overcomes such constraints. In order to do so, one ...

“Budgetary control is part of overall organisation control and is concerned primarily with the control of performance. The use of budgetary control in performance management has of late taken on greater importance especially as a more integrative control mechanism for the organisation”. Critically evaluate this claim, supporting your discussion with both theoretical arguments and practical examples.

Introduction

The primary objective of budgetary control is to plan and control an organization’s activities in the short-term as opposed to the long-term corporate and strategic planning with broad objectives. While the short-term plan may be for the objectives for the subsequent accounting year, ...

Management

Under Armour
Under Armour’s entry into the apparel industry was unprecedented. With competitors such as Nike and Adidas, Under Armour was able to bring in new products that did not exist in the market and they recognized their name as first in the market. The advantages that UA had upon is its entry into the market was the introduction of new products. The introduction of compression shirts, heat gear and many other products that the biggest competitors such as Adidas and Nike did not have.
When UA came into the market for the first time, their ...

Preface

The Eurocopter group is a manufacturing and support corporation for the helicopters. It has the largest market share. It is the largest of all in the whole industry with respect to its revenues. Apart from it the Enstrom Helicopter Corporation is also a helicopter manufacturing company, but it is a Chinese owned corporation. Both of these corporations are negotiating for a merger. The Eurocopter is going to be in the lead in this merger. The both of the parties has searched for the agreement instead of capitulate, dispute and fight. Therefore, they need to design a negotiation strategy. They should have the merger plan ...

3M Canada: Industrial Business Division (IBD) wants to improve its growth rate and returns from 3-5 percents in recent years to 12-15 percent in a period of two years. It is asserted that there are two ways of realizing said goals. First it is by finding new customers for existing products, and secondly by launching new products for existing and new customers. The first option of finding new customers for existing products, presents high possibility of success and realizing desired goals and objectives for 3 M Company, of growing from 3-5 percents to desired 12-15 percent and it is the ...

Voice of the Customer

Questionnaire:
General information
1. Sex
- Man
- Woman
2. How old are you?
- ranges younger18
- 18-24
- 25-33
- 34-44
- 45-54
- 55-65
- older 66
3. How often do you dine in at LaRosa?
- Rarely
- Once in a month
- One time in 2 weeks
- Every week
- Few times a week
4. At what time do you eat at LaRosa more often/make a delivery order?
Rationale: These characteristic helps give a “portrait” of main ...

Section A

Question 1: Read the case study ‘Dyson’ and
- Critically evaluate the long term sustainability of Dyson’s global competitive advantage in view of the changing situation in the case study.
After saturating the local UK market and achieving a new market share in the US, Dyson vacuum cleaners manufacturer still has to outcompete the mature global market of vacuum cleaners. It has to struggle and overcome many challenges as it aims to take its brand to the next level and to expand into new grounds. This is a critical time for the UK company since it has receded ...

Wal-Mart on the March

Given the facts that Wal-Mart has been exhibiting aggressive marketing strategies to dominate the retail industry, its competitors could not be blamed if they are constantly on their toes in anticipating how to respond and react to Wal-Mart’s apparent expansive blanketing strategy that directly endanger their entrenched market shares. To respond to the question: ‘should something be done to reign in Wal-Mart's retail dominance?’, one is taking the point of view of an apparently distressed and affected competitor. As a competitor whose market share is becoming endangered by the intensified strategies of Wal-Mart, the following alternative courses of action ...

ANSWER # 1

Bradtech in the coming 12 month has to focus on two factors; first expanding market share of the new product. As the first product’s market share is expected to decline over a period of time so it is important for the Bradtech to expand the business share of second profitable product. Since most of the competitors are fragmented so expansion would not face greater resistance from market players. Increasing sales of the second product would also benefit business with the capital required for expansion in coming years as current position of the business requires maintaining stringent control on capital ...

Introduction:

A dramatic change can be witnessed in recent times in the Asian region, more specifically in China and India, two of the major global economic power houses. This change can be recognized as a drastic shift in culture, in what can be seen as a takeover of Western influences, primarily through media. The media has started to influence the growing population in both China and India, which are also known for their amazingly fast population growth rate; China is ranked #1 and India is ranked #2 in total population count. This gives rise to an entirely new conundrum for marketers; since ...

Circus industry is one of those that are constantly under pressure due to the changing consumer behavior and trends associated with the industry. Even though, the circus industry has trembled for quite a long time, Cirque was able to enhance its profits along with its revenues in 20 years; a profit that older world leading circus took a century to attain. In order to attain such impressive and remarkable revenues, Cirque focused on creating an uncontested market space and aimed towards the audience that were noncustomers of the industry. This was the major advantage of the Cirque which allowed the circus to ...

GM Bailout

General Motors was the biggest company in the auto industry for most part of the twentieth century. The company was not only a leader in innovations, but it also helped in defining the new breed of bureaucratic, massive multinational corporations that shaped the post-war economy. GM was the largest car maker from 1931 to 2008 before Toyota surpassed it. But things are different now, in the fall of 2008, despite its efforts to cutback of operation cost; GM succumbed to bankruptcy forcing it to turn to federal government for financial assistance in order to stay afloat (Woodhill, 2012). The company ...

McDonald’s Marketing Entry

Use of franchise method while entering the market led to creation of proper business profile for years though people claim that other modes of market entry such as joint venture or Licensing Agreement would have worked better for McDonald’s. Application of a different mode of entry by the company would have changed the variables though they might also put the company at risk especially if its entering a new market. Joint ventures would have given neither the partners full performance incentive and probably this would not have given Ray Kroc an opportunity to develop effective marketing strategies which helped the ...

Wynn Resorts, Ltd

Wynn Resorts Ltd. Growth and Expansion strategy
The Cotai Strip expansion strategy can be classified as a wholly owned subsidiary expansion strategy, it is a strategy aimed at increasing market share and keeping existing customers. The expansion strategy fits because Wynn Resorts Ltd has already established a branch in the location and aims at distributing its services to more consumers.
This expansion will create a network of interdependent subsidiaries that share the same brand name; the advantages accrued to this strategy are that the company will not risk sharing technological and managerial knowledge to competitors. The company will also be in a ...