Pricing strategy refers to the consideration of the pricing models as a way of obtaining a strategic advantage in business. For pricing strategy to work, management ought to show deliberate leadership. The first article, “Is it time to rethink your pricing strategy?” by Hinterhuber and Liozu, suggests that we ought to re-examine the concept of pricing strategy. They hold the view that price setting and price getting can only be achieved through discipline. They assert that the reason as to why most businesses fail is their failure to exercise discipline. In addition to discipline, the author call for consistency. On the ...
Pricing Strategy Critical Thinkings Samples For Students
5 samples of this type
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Introduction
The concept of marketing is extremely broad; in fact it has such dominating options in it that deem extremely significant as far as managing a company accordingly. Marketing specifically means to market the products in a market using different aspects and knowledge management system (KMS). An organization which has a powerful and effective marketing function and workability effectiveness and position would be more worthwhile and effective as compared to the companies which are unable to apply the relevant technique of the marketing management in particular. In the field of marketing, enhancement in the brand is the core specific value for the sake ...
Business to business marketing discussion
With the current stiff competition in the business arena, firms use different marketing strategies to outdo their arch rivalries and increase their profit margin. Firms that adapt effective marketing strategies expand their market niche, reduce their operation costs, and enhance their efficiency echelons; an idea that promote fair competition. For many years, firms have employed penetration-pricing strategy and value pricing models, which increases the sales volume, profit margin, and expansion of market share. Penetration pricing strategy remains effective under certain market situations and for considerably short period. However, misuse of this strategy create unpredictable environment that hinder new firms ...
Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...
In order to market the newly developed product by the Kapsean Company, the company should consider a pricing strategy that is reliable and cost effective. The best strategy that Kapsean Company can use to market his product is the penetrating pricing strategy. This is pricing method whereby the initial price of the product is set such that it is relatively low compared to the ultimate market price (Cousins, 1999). The main aim of setting this low price is solely to attract customers who are new to the product. Customers are expected to start using the new price because of its ...