Questions and Answers
Description of the marketing program, promotion, activity: what is it? An email campaign, press, social media, search, special event, experience, loyalty program, discount, sampling, contests
The marketing program of the “Lean” beer is a program that would ensure that the product enters the competitive beer market and probably be the consumers’ best choice. The marketing program would involve the use of social media to target the young population, mostly college students, and the young working population. Social media platforms such as Instagram, Twitter, Snapchat, and Periscope would be very significant in creating awareness about the beer. The marketing program ...