A Promotion Plan
Habitat for Humanity ReStores: A Promotion Plan
Background
ReStores of Habitat for Humanity was founded in 1991 as donations in kind to help building homes accumulated. People organized themselves to get donations of previously-owned home furnishings and other materials that would support Habitat for Humanity’s activities. ReStores has served as Habitat’s drop-center and selling outlet for donated materials. Through the sales of the products, it has served as one of Habitat’s fundraising channel. The donated materials themselves were used in building homes for qualified people. The store also served as a volunteer recruitment center for Habitat, ...