Introduction
This study analyzes the financial performance of Sports Direct Company in the last three years (2013, 2014, and 2015). However, to determine the company performance, the paper will further conduct an internal and external analysis of the company. Some of the significant tools that are used in the analysis include profitability, asset efficiency and market ratios among other important attributes.
Sports Direct Plc is a UK based company that engages in the retail of sports and leisure clothing, footwear among other significant attributes like sports equipment. According to the 2015 annual report, it was noted that the firm’s ...