4.1 Research Objective
Starbucks is a brand of coffee that is known for its high quality around the world. In China, the brand is quite popular and customers gravitate towards the product for a number of reasons. The research seeks to finds out how brand equity, brand awareness, brand loyalty, and brand quality influence the customers. Additionally, the researcher aims to assess the views of consumers of Starbucks coffee in Shanghai and JiaShan and the factors that influence their purchase of the brand. The population is large and as such the researcher cannot get the opinions of all of the ...
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Concept Paper
Graduate Faculty of the School of Education
Requirements for the Degree of
Belinda J. Haye
Prescott Valley, Arizona
Introduction 1
Statement of the Problem 1
Purpose of the Study 2
Research Questions 3
Hypotheses 4
Definition of Key Terms 5
Brief Review of the Literature 5
Summary 7
Research Method 7
Operational Definition of Variables 9
Measurement 10
Summary 11
References 12
Appendix A: Annotated Bibliography 13
Introduction
One of the goals of educational institution is the development of “warm demanding,” an educational environment in which the educational, ...
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