Methodology
(Methodology)
Philosophy
In order to study the problem carefully and understand the relationship between consumer behaviors (perception) and hotel service quality it is necessary to conduct the research using some of the existing methods. The research will follow an interpretivism approach.
In order to choose the appropriate methods of research it is required to identify what kind of results are expected. Consumer behavior (perception) is not something typical or standard. Even though the hotel can provide the same conditions and level of service for all its guests, every individual will have its own opinion in this respect. Some guests may ...