<Consumer Interplay in Strategic Airlines Alliances>
< Lecturer’s Name and Course Number>
Introduction
There has been an increase in the number of business networks and strategic alliances in the past decade. However, the firm-customer relationship has not shifted its focus on most of the services of marketing research amid the changes in the business trend environment. The research proposal below seeks to investigate the effects of culture and the service failures that exist in the setting of a strategic airline alliance. The main focus is on the strengths and service failures in social identification on the alliance ...