A Critical Analysis of the Role of Product Design and Service Design in Achieving Design Management Goals within the UK Supermarket Retail Chains – A Case Study of Tesco, UK.
Introduction
In the world of business, firms compete to gain a stronger market share. This is done by utilising a firm’s core competencies and strengths and converting it to competitive advantage in order to provide a stronger appeal to consumers. Thus, most firms maintain an emergent corporate strategy whereby they observe trends on the markets and make changes to their business units in order to remain relevant to consumers and ...