Marketing Dissertation Proposals Samples For Students

Organization Analysis Paper

Introduction
INTEREST is one of the top micro-advertising corporations, which deals in marketing, for the men and women’s products and services and other general purpose products and services. The main idea adopted by INTEREST is to allow the customers to undergo a mini marketing survey at the time of any card swipe they perform. This survey is recorded by the optimized and well versed robust online servers.
In this way very valuable information about the customers’ trend is recorded that can be sold to the products-based companies for various business purposes. This advanced form of marketing activities ...

Dissertation Proposal

How Low-Cost Carriers (LCCs) Are Slowly Taking Over The Airline Industry And What Full Service Network Carrier (FSNCs) Are Doing To Fight Back.

Introduction

International airline industry has become an integral part of the global economy. In fact, nearly every part of the world has been reached with airline services. Remarkable and appreciable developments have taken effect in the airline industry since 1950s when jet airplanes were introduced. In the early stages of airline developments, mush control and regulations were imposed on their operations. Excess control of the airline operations made competition and profitability limited. Nevertheless, the deregulation of the ...

Introduction

In its initial stages, the hotel industry provides renting space for people who were travelling from one place to another. The industry has grown exponentially into a flourishing service sector with revenues of billions of dollars (Prasanna, 2013). The hotel industry has improved its products. While it offered accommodation and food in the earlier years of the hotel industry, the hotel industry in the contemporary environment offers theme parks, conference facilities, lodging, cruise line, restaurants, and transportation among others (Prasanna, 2013). The classification of the hotels using the star system is also partly based on the products, services, and ...

1 Overview
In order to assess the importance of modest concept in Islamic fashion especially for Muslim women out-wear this study investigates the effects of western fashion on the Islamic fashion.
1.1 Objectives
- Evaluate the likelihood for long term adoption of emerging fashions.
1.2 Research questions
- How can we define Islamic fashion concept?
- How does a man’s concept of Islamic Fashion differ from a female?
- What is the importance of modest concept in Islamic Fashion?
- Is the Islamic world exposed to a wide variety of fashion or a narrow?
...

Introduction

The concept of corporate governance refers to various decision-making processes and control measures undertaken by the board of governors of a specific firm and their working procedures. Corporate governance forms a set of interrelated rules that control the behaviors of corporations, management, and shareholders. Every country has its rules and regulations that set different standards of governance and systems of control determined by firms operating in the country. Corporate governance systems established in each country recognize the reality of organizational law, control and ownership, and relevant regulations in the market (Tricker 2012). Issues related with corporate governance have dominated most headlines ...

Abstract

Hotels and restaurant industries have gained traction in the modern economies, and this growth has been attributed to several factors including higher income disposal among the population, professional engagements, social hue and corporate affairs. In addition, tourists, whether domestic or foreign have boosted the positive prospects of the hotel and the restaurant industries. Trade has been enhanced due to growth and sustainability in the country. Alongside facilities, the hotel and restaurant industries have complemented the growth of Hong Kong as the world’s destination in terms of pleasure and trade. Besides, the local support for the industry has been ...

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A Dissertation Proposal submitted in partial fulfilment
of the requirement for the degree of

The Executive Master of Business Administration

Chapter I. Introduction
Background of the research
The development of the innovative technologies and several platforms in the Internet provide the individual living in the contemporary society with wide range of the opportunities to gain profit. One of this availabilities is reflected in the launch of the startup. While some people prefer to launch physical asset in form of the creation and foundation of the business entity involved in the production of the particular good or delivery of the service, the other group of people ...

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Introduction
There has been an increase in the number of business networks and strategic alliances in the past decade. However, the firm-customer relationship has not shifted its focus on most of the services of marketing research amid the changes in the business trend environment. The research proposal below seeks to investigate the effects of culture and the service failures that exist in the setting of a strategic airline alliance. The main focus is on the strengths and service failures in social identification on the alliance ...

Introduction

In order to understand the meaning of project management, it is important to understand the meaning of the project. A project is something an event that does not take place as a routine. It has a specified beginning and end (Goodpasture, 2010 p. 36). The main aim of conducting the particular event or activity is to meet certain specified goals (Berkun, 2005 p. 10). The goals can improve sales, employee performance or the brand of a particular product.
The project should be coordinated (Kloppenborg, 2011 p. 80). It is where management is involved, and skills and knowledge are implied into the ...

Introduction

Today’s airline industry is defined by various established corporations. Each of these airline corporations has their own routines and operational characteristics. This means that diversity is at its peak in the airline industry as the case among other corporations from different sectors of the economy (Lerrthaitrakul & Panjakajornsak 2014). The benefit of diversity has been mainly attributed to the particular employees, customers and the communities that are served by the airline corporations.

Characteristics of Diversity

In history, the scope of diversity in the airline has continued to widen with time. Today, one can easily notice the various aspects that identify and distinguish ...

Business Strategy and Sustainable Development for an Event Management Project

Sustainably managed events have a substantial value that avail many advantages to the society after alleviating and promoting the negative and positive outcomes respectively. To achieve the greatest potential in event management, feasible strategies ought to become broadly adopted and expanded as a widespread practice. Understanding the barriers and the triumph factors that the event organizers should be in acquainted to towards sustainability of the event is the first step in the drive for sustainable event management (Sorokina, 2015).
This research will aim at supporting the specified thesis by summing up the plans set for the event and acknowledging ...

Business Impact of Crisis Management in Sports Industry

Business Impact of Crisis Management in Sports Industry
Many organizations are not crisis ready. Even though crisis management planning has been around for over 20 years and despite alarming increases in the crisis occurrence rate, half of all Fortune 500 companies do not have a crisis management plan (Aboudzadeh, Hajipoor & Hashemnia, 2014). For example, the potential effects of an organization’s crisis are lack of social responsibility, loss of profits and market share, tarnish of brand image, and increased regulatory scrutiny and control, stockholder discontent, decreased employee morale, and bankruptcy. A report in sports magazine predicts that global sports ...

- Introduction
This report is elucidating the level of the employees’ satisfaction in the bank of Cyprus and the importance of employees’ job satisfaction. In order to explain the context, the background of the study is given. It can help in understanding the various aspects of the job satisfaction and its merits for the organization. The chapter is then leading towards the formation of the research objectives and research questions. These questions are leading towards the context of the study. At the end of the chapter the limitation of the study is given along with the significant of ...