What is the impact of effective formulation and implementation of strategies for venturing in international and global operations in Heineken Inc?
Abstract
Global business strategy depicts the process under which organizations assesses the future prospects of the firm towards achieving its objectives. Every successful organization engages in strategic planning plus those with global business operations as they seek to position themselves towards taking full advantage of the worldwide trend and opportunities. The notion behind the strategic decisions is normally based on the specific objectives, power, relationships, performance, economic and resources, technological, social and cultural result in change of the strategy. International strategy embraces the determination based on the correct balance between the global standardization and the integration plus the local responsiveness. ...