ABSTRACT:
This paper present the literature review related to the change in organizational culture and innovation. The paper describes the critical aspect of organizational change in culture. To evaluate the understanding of the cultural models different researches has been included and studied intensively. For better understanding the literature from the organizational behaviour, organizational culture and behaviour, human psychology, human resource, and Industry best practices, some business professionals who are expert in their field are also a part of this research. To widen the understanding of organizational culture and also how it may affect on innovation and creativity the research is conducted ...