Target Dissertations Samples For Students

Executive Summary

Macau is a very attractive gaming destination in the Asia Pacific region, just across the border for Hong Kong. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. However, unfortunately this is not the case, primarily because of the intense pressure on manpower, which is contributing to labour turnover in Macau, so much that, almost 30% of the SMEs are facing closure ...

ABSTRACT

The prevalence of Information and Communications Technology (ICT) facilitated the shift of operations in travel agencies from traditional to online platforms in the same way that the Internet changed how customers can access goods and services. The Internet enables customers to gain access to online travel agencies and choose to purchase travel-related products and services online. Nevertheless, previous studies prove that online travel agencies are finding it difficult to compete with one another and the adoption of ICT as a major part of operations present other problems that set barriers for the growth of online travel agencies. The widespread use ...

Dissertation Online Blogging

Validity and Reliability
Questionnaires are the most frequently used type of research tool and or instrument when it comes to gathering information from a target respondent population. In general it is an effective tool that helps the researchers gather information on the attitudes, knowledge, opinions, facts, behaviors, and other information regarding their target respondents. However, it is important to note that there are specific qualities of a questionnaire or a research instrument that researchers must consider and gauge if they want to produce high quality results, evidences, and findings in their research.
Naturally, the higher the level of validity and ...

Undergraduate Dissertation

Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry
Presented for (Business management)
This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation

Abstract

Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate ...

Abstract

The main objective of this dissertation is to explore the impact of technology on places where people eat. In order to encounter, the impact of technology Yoko sizzler has been chosen. The interview-based questionnaires were distributed among 100 customers who were available at Yoko Sizzlers. Therefore, the gathered data is based on 100 responses, which includes both males and females. Technology has an immense impact on restaurants and hospitality industry; it has been encountered through several researches, and this research is another effort to contribute in prior work. It has been encountered that technology advancement plays an ...

face-to-face, by phone or email, etc. There are two main roles of personal selling in the promotional mix. First of all, it is used to link the company with its customers. Because salespeople represent the company, to most of customers the salesperson is the company, therefore, customers may become loyal to the salespeople and company. Meanwhile, salespeople represent the customers to the company, which means company could understand customer needs through salespeople and provide more valuable products and services to gain more advantage relationship between customer and company.

The other role of personal selling is coordinating marketing and sales. ...

Abstract

The objective of the paper was to use a descriptive study to try to explain the possible similarities and differences between the culture and standards of practice in the field of marketing and advertising in the following two countries: the United Kingdom and China. In line with this, the study also aims to gather necessary information about the perception of the consumers from different cultures on the way how products and services, among other things that can be advertised, are actually advertised in their respective country; perception of the users on the content and style of advertisements in the respective ...

Consumer Behaviour Towards 21st Century Marketing

INTRODUCTION
The consumer behaviours studies have been the major concern of marketers in all industries. Consumer decision of purchasing, consuming, and disposing of the products are the behaviours of consumers, and it is essential for marketers to explore these behaviours for improving their marketing strategies (Dudovskiy, 2012; Hoyer & Macinnis, 2008; Perner, 2016; Tallo, 2007).

Problem statement

The behaviour of consumers towards 21st century fashion marketing is a relatively new topic. Several marketing topics have been the concern of marketers since years, but this topic has been the least discussed topic. Therefore, it has been decided that the behaviour of customers towards ...

A RESEARCH PROPOSAL

Abstract
The proposed research utilises the concept of luxury value proposition (LVP) in fashion management to study consumer purchasing behaviour amongst London’s high-end fashion products. The proposed research seeks to examine the concepts of brand creativity, individuality, originality and ostentatious display to examine how marketing communication is done in high-end fashion management. This will be studied by using content analysis to critique the main marketing messages and visual analysis to identify how LVP is used to get consumers to purchase specific products.
The study will lead to the observation of consumer purchase habits in a sample of high ...

The potential data that can describe the joint venture advantage are through the researcher-made questionnaire. The items or descriptions embedded in the researcher-made questionnaires are well-crafted as these questions were reviewed its relevance of the study. Considering the target customers, this research utilized the responses from the employees, authorities, and customers because they received a direct contact from MHM Company and because they are the recipient of the firefighting products and services. The employees, customers, and authorities were the best participating subjects from the total universe because they are particular with the business like Unisafe and MHM and because they ...

Political Implications of Sino-Saudi Relations to the US and Regional Affairs

Abstract
As the largest and most influential nations in the Middle East, Saudi Arabia has been considered a valuable asset to any country wishing to have influence in the tightly-knitted Middle East. Many nations throughout the years have tried to sway the Saudi government and monarchy into entering diplomatic and economic partnerships with them in order to gain access to the region’s oil reserves and establish their partnership but only a few have been successful. One of these successful nations is the People’s Republic of China, which has strong diplomatic, economic and social partnerships with Saudi. China has been ...

Introduction

This dissertations main porpoise and focus will be to address if the British armed forces will have any role in future international conflict. It will address the beginning of the British Empire all the way to the empire that we know today. After this we will look at concerns and threats that the British might face as well as the rest of the world and how this could have an impact on the British role in any future conflict. After having discussed all of the concerns we will look at the ability through advances in technology for any involvement ...

This research identifies public relations as an essential element for nations. Under public relations, the study identifies Jordan as a potential region of study. This research identifies various avenues of image management during crises in Jordan. The study of Jordan and its practices of public relations, especially image management involve different stages. First, the study provides an overview of public relations and image management to foster the understanding of the topic. Image management is all about maintaining the reputation of a ...

Dissertation

Introduction:
Nowadays our society is shifting dramatically to a more conscious and healthier lifestyle. This has had a direct effect on a range of businesses to increase profitability and their success; businesses like gyms, specialized nutrition shops, businesses related to cosmetics, clothing brands, and a whole new range of organic and “healthy” foods products and companies. The report “Food consumption trend and drivers” mentions “Throughout the world, major shifts in dietary patterns are occurring, even in the consumption of basic staples towards more diversified diets” (Kearney, 2010). The people who are changing tend to include supplements in their diets to help them ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

Diabetes is a burning issue all over the world. World health organization has shown concerns on the prevalence and incidents of diabetes. In USA, 29.1 million people or 9.3% of the population; diagnosed or undiagnosed have diabetes. (CDC, 2012). As per National Diabetes Fact Sheet, 2011 215, 000 people in USA have type-I or type-II diabetes. Thus, diabetes is a disease penetrating all age groups. Treatment of diabetes has a few advancement in the recent past. Apart from general oral hypoglycemic agents and injectable insulin there are islet transplantation surgeries also available for diabetes. There is a wide scope of treatment of diabetes ...

For primary research, an online questionnaire was prepared that was forwarded to Chinese Students in West and Western friends and from them, it was further forwarded to their friends. This research strategy was time saving but Questionnaire was made by first analyzing how different researchers, researching in similar field, do their research. After that, they were compared with our research objectives and purposes. Highlighted differences made it clear as to how should a new questionnaire were made which could bring reliable results after analysis. Survey questions were kept as unbiased as possible. The questionnaire has three parts, first in which ...

1.0 Introduction
The following report is based upon a continued professional development assessment (CPD). The purpose is to keep track of my progress as an organizational manager in order to meet the expectations and be accredited by the Chartered Management Institute (CMI), where my goals are to earn extended rights to practice in my profession. My position is a construction manager (CM) with an antecedent degree in engineering and business related minor programs, and gathered 28 year’s experience in the construction field. I am employed with Sharjah General Contracting (SGC), a management contracting and engineering company. SGC has personnel with ...

Executive Summary

China is a very attractive gaming destination in the Asia Pacific region. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in the establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. This paper explores the role of SMEs in an emerging economies, the role of manpower in SMEs, as well as understanding the key success factors of the SMEs in China.

Introduction

SMEs are the growth engines for any economy in the ...

How does Facebook Influence and Impact the Consumer Behavior? Analyzing Facebook’s effects on Students depending on their Age, Gender and Education Level.

Abstract:

Facebook has appeared as a new and very popular media which influences every section of the society in various different manners. There are many businesses being run or marketed through Facebook. So, it also holds an impact on consumer behavior. This paper analyzes the impact of Facebook on consumer behavior. It takes students category to analyze how within the student community the influence of Facebook varies from student level to age group and gender. The results show ...