Introduction
According to the current website of the city of Henderson Nevada, the origin of the Henderson community roots back to the World War II where by this community was the primary supplier of magnesium, a miracle metal that was used in the manufacture of ammunitions and airplane parts to the US War Department. The city was later to be officially incorporated in 1953 and since then it has developed into a city with premier services, amenities and opportunities. Later in 1965, the city of Henderson was chartered as a city council (Lefkon & Safro, 2011). Presently, this city is nationally recognized for its accredited departments including but not limited to building and fire safety, policy parks and recreation and development of services center. Additionally, the city maintains the lowest tax rates and the first to achieve the highest bond rating of any other Nevada Municipality.
Walt Disney Company has five major business segments, one of them being the famous Walt Disney Parks and Resorts, also known as Disney Parks, originally, Walt Disney Attractions. The Company was first founded in 1976, after the Theme Parks hosted approximately 19.1 million guests, making Disney Parks the World’s most visited theme park Company, a head of the second-most visited, British rival Merlin Entertainments (Disney & Jackson, 2006).
Just like any other business entity, the ultimate objective of carrying out business is to make profit. Walt Disney Company by setting up one of their business chains in the city of Henderson Nevada, they will maximize profits for the simple reason that taxes are minimal here. In fact, Leland, Q., 1944, refer Nevada as a place where cooperate taxes practically are unheard of. It is a safe haven from nosy outsiders and stock holders who want to know more about their company. As per the observation of International business scholars and economists, multinational firms, by virtue of being multinationals, exploit various sets of advantages (Lelande, 1994). Likewise for Walt Disney Company, they solely develop their properties on their own taking advantage of economies of scale by reducing construction costs (Moore, 1999).
The city of Henderson Nevada is the second biggest city in Nevada, after Las Vegas, with and projected population 257,729 according to the 2010 census. According to the US Census Bureau (2010), the survey reveals that the median age for the city population is 36 years. The survey further reveals that for every hundred females within the age bracket of 18 and above years there are 96.4 males. In Forbes magazine ranking, Henderson is placed as America’s second safest city; a fact, analysts attribute to Henderson being a prosperous city (Acosta & Warner, 2013). These two features are the most conducive factors for business venture in any business location. This gives Walt Disney the best opportunity to break ground for their business in the city of Henderson Nevada.
With the financial crisis of 2008, and the hard times that followed, households could not afford to take care of their basic needs. This means that people are not willing to rend out their monies or take credit like they used before. This might be a threat for Walt Disney but this will fizzle out slowly though analysts say that it might take longer than expected.
In conclusion, looking at the entire business situation for Walt Disney Company and for the reasons discussed above, it is economically viable for the company to forge ahead with their proposal and develop a Theme Park in Nevada. The business opportunities for this venture outweighs the threats, hence I highly recommend this venture.
References
Acosta, A., & Warner, A. (2013). The 20 Safest Cities In America. Business Insyder.
Disney, W., & Jackson, K. M. (2006). Walt Disney: Conversations. Jackson: University Press of Mississippi.
Lefkon, W., & Safro, J. (2011). Walt Disney World: 2012 : expert advice from the inside source : the official guide. New York: Disney Editions.
Lelande, Q. (1994). Miracle metal from Nevada Hills. Desert Magazine, pp. 10-13.
Miller, G. T., & Spoolman, S. (2012). Living in the environment: Principles, connections, and solutions. Belmont, CA: Brooks/Cole.
Moore, D. (1999). The Hoover Dam by David Moore. Retrieved October 15, 2001, from http://www.romanconcrete.com/docs/hooverdam/hooverdam.htm
Nevada (1977). Nevada. Carson City, Nev: State of Nevada, Dept. of Environment Protection.
Reno: Population Profile. (2012). Retrieved October 15, 2013.
The Henderson Press. (2013). Retrieved October 15, 2013.
United States (1986). Acid rain in the West: Hearing before the Committee on Environment and Public Works, United States Senate, Ninety-ninth Congress, first session, August 12, 1985--Denver, CO. Washington: U.S. G.P.O.
US Census Bureau. (2010). Retrieved October 15, 2013, from http://2010.census.gov/2010census/
USA.gov: The U.S. Government's Official Web Portal. (2013). Retrieved from http://notice.usa.gov/
