The Red Bull case gives a critical thinking of the differences why some companies are successful in marketing while others fail and end up having minimal customer-base. Red Bull has good marketing strategies to try reaching the customers using social media and music, which are the two celebrated aspects of life.
During the marketing process, Red Bull uses many different communication methods that are nontraditional. The company communicates with the clients over social media such as Twitter and Facebook. In addition, there is the use of music concerts that attract many artists who at the end share the goodies of the firm to the concert-attendants (Micheaux 328-329). Having cooling machines filled with Red Bull cans is another form of communication with the customers because the clients have a constant reminder that the drinks still exist. Using social media meets the goal of making the product familiar and wide known around the world. The use of Red Bull cooling machines filled with the drinks achieves the goal for enticing the customers to make impulse and real-time buys. When musicians attend the concert and record songs for the brand, the music-lovers keep it in mind, and they always want to relate with Red Bull; hence, increasing its popularity.
The risk of the company sponsoring events such as Felix Baumgartner’s historic skydive is that it is very expensive, and it may not be attractive to the whole population (Jensen 707-708). The event has multiple risks such as accidents, and this may make some people have a negative attitude towards the company in the case of individuals being injured during the event.
Red Bull is a caffeinated drink and caffeine is associated with causing high blood pressure. Some people may argue that taking large quantities of the drink has health hazards and may cause heart diseases and make some people over reliant on it such that they do not perform well without drinking the beverage.
Work Cited
Jensen, Roy. "High-Altitude Ballooning: The Red Bull Stratos Mission". Physics Education 48.6 (2013): 707-708. Web.
Micheaux, Andrea. "New Marketing Strategies". Interactive Marketing 1.3 (2000): 328-329. Web.
