What Consumers Pay for Products Based on Advertisements.
Customers and shoppers alike select items based on what they like or what they deem fit for themselves and good use. But others however, seem to select items based on what is advertised. There are different modes for this ranging from television, radio, word of mouth and internet. With the advertisement industry, loyal customers and potential clients are able to see what the products are and how they operate. This is better than walking into a store and selecting a brand unknown. It can also create a rush for the item as well. Advertisement affects the amount the customer will pay for a product in different ways. They will be discussed further in the following paragraphs.
Regular no name brand products are able to do the same thing as the name brand products. For example name brand shoes, sox, stylus pens and even batteries all perform the same duties as the no name brands. The difference is that customers are not aware of the no name brands because there is no advertisement about them. Advertisements help promote an item and they help create a need and a want for the product. It creates awareness of the product and sales will increase more with an advertisement than without one. Although visual works better than hearing it, either will increase what a customer is willing to spend to get the item. Advertisements are also known for stating the advantages of having the products.
The more customers prefer a product the more they are willing to purchase and increase sales. According to one source “Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors.” (Linton, 2016) With a competitive market, marketers and investors are aware that advertisement helps in gaining profit. It’s all a part of the same cycle and if returning loyal customers keep purchasing what is advertised profits will increase. There are different things that will decide the outcome of it all. Based on one source the “product must form part of a consumer’s set of choices and the consumer must prefer one product over all others in the set of choices.” (Linton, 2016) This happens very often as it is observed.
Giving the consumer a set of choices increases a chance for not selecting yours. For example a consumer goes into a store and sees product X, Y and Z. They are now aware that your product M is available but no nothing about it because there was no advertisement. They may end of selecting another brand, in order to select your product the consumer needs information. Advertisements give information about products and when customers see and hear about it they are more than likely to select it in stores. They are also more likely to order it off line if that process is available.
Customers want to know why a specific item is better than the rest of its kind by other providers and makers on the market. According to one source “Consumers have a rational response to advertising when they look at the features of a product or service.” (Johnston 2016) Seeing and hearing helps to select a specific brand, which gives reassurance as many want to get the most and best items for their money. Getting their money’s worth is very important.
The existence and availability of the item needs to be promoted. Raising awareness and convincing the customer your product is better than the rival in the market. Advertisement will take care of that as well as persuade customers about the quality of your products. To inform potential clients that what you have is better than other brands, it is useful. Advertisement has taken new steps in giving testimonials using actors and actresses to help with promotion and so far it works. Even if the product is expensive it will help with the decisions of paying for that product.
Work Cited
Johnston, Kevin. Effect of Advertising and Promotion on Consumer Behavior. Demand Media.
Chron. (2016). Accessed 5/2/2016 from http://smallbusiness.chron.com/effect-
advertising-promotion-consumer-behavior-26196.html
Linton, Ian. How Does Advertising Affect Product Awareness & Use. Demand Media. Chron.
(2016). Accessed 5/2/2016 from http://smallbusiness.chron.com/advertising-affect-
product-awareness-use-36750.html
