The media interview is a delivery method that can be used to disseminate important health information to the public (Craig, 2010). There are various forms of interviews such as the face to face, telephone, messenger and the e-mail interviews. Writing and presenting a media statement on nursing may raise the interests of the public in what the opinions or discussions of the media are. During such occasions, questions are asked and answers are anticipated. Nonetheless, one must not answer all the interview questions but rather re-direct them to the nursing information that should be passed to the public.
The strengths of the media interviews
One of the strengths of the media interview is that the answer to a question is spontaneous and timely and therefore, there is no delay (Craig, 2010). The interviewer and the interviewee can easily interact and react to each other’s comments. As a result, there is no extended reflection on the issue. Another strength of the media interview is that it can be recorded for future reference and the interview reporting becomes very accurate than notes writing (Craig, 2010). Also, there are high possibilities of creating a cool interview atmosphere. Moreover, the termination of the interview is easy and quick.
Limitations of the media interviews
For the telephone interview, there is a reduction of the social signals and this is because the interviewer might not see the person being interviewed (Craig, 2010). Recording of the interview might be time-consuming.
Another way of disseminating the nursing the nursing information is through the use of discussion panels. The clinical opinions may be passed to the public through the use of discussion panels. Dissemination relates to the being a leader because it acts as a planning tool. It enables access to data and scholarly resources that can assist practitioners and nursing leaders to plan, program, implement and evaluate evidence related health programs.
Reference
Craig, G. (2010). Dialogue and dissemination in news media interviews. Journalism, 11(1), 75-90.
