The Ford Motor Company is among the largest automobile manufacturers worldwide. The company manufactures as well as distributes across six continents (Ford Motors, 2014, p.3). Currently Ford has managed to associate its brand with great fuel economy. With the high fuel prices and the pressure for environmentally conservation, Ford has definitely created a strong positioning statement in the automobile world. Ford is also focused on creating quality in their products. Their position today shows that Ford has built very fuel-efficient vehicles that allow you to travel further.
As a global company, the activities of Ford are very effective social, environmental, as well as economic impacts. The issues and the consequences are related in the value chain. The revised value chain prioritizes the most significant issues. The chain is as follows: product planning and design, the raw material extraction, the supplier parts manufacturing, the transportation, Ford manufacturing, sales, the use and service.
Ford’s market position is the fifth biggest in automobile manufacturing through the company’s intensive growth strategies and the generic strategies. Ford has been moving its generic strategy to improve on the competitive advantage. However, the company is moving greatly towards the broad differentiation generic strategy to effectively compete against big competitors like Toyota and General Motors (Ford Motors, 2016, p. 24). The prominent intensive growth strategy is market penetration. The intensive strategy entails selling more products to the current consumers in order to grow the company. The application of this strategies increased Ford’s volume of sales as well as the number of its dealerships. This intensive strategy is linked to the goals and objectives the increasing number of customer retention as well as increasing the sales to the already existing consumers.
References
Ford Motors. (2014). Ford Motor Company Profile. Market Line, 1-39.
Ford Motors. (2016). Ford Motor Company Profile. Market Line, 1-39.
