Purpose of the Video
The video summarizes how Marcus has helped Mr. Green Tea to transform from a mom-and-pop shop into a national brand. First, Marcus helped Mr. Green Tea to set up a new facility that would enable the business to improve the quality and the quantity of the green tea the business produced. Second, Marcus gave them the confidence that is required in making Mr. Green Tea. Marcus exploited his leverage to create a business network that provided Mr. Green Tea with the ability to become a national brand. Third, Marcus provided mentorship to Michael and other family members. For instance, Michael says that before meeting Marcus he did not know his numbers as well as he ought to have (CNBC Prime, 2016). In addition, Marcus has helped Michael who has always many great ideas to focus on particular critical ideas that will make Mr. Green Tea successful.
Target Markets
Message(s) conveyed
Moving from a mom-and-pop business is a major leap that most such businesses are not able to make. Having a mentor come into the business accelerate the process and help the business to move into becoming a national brand. Some of the challenges that face the mom-and-pop kind of businesses in transforming into a notional brand include:
Limited production capacity that may be attributed to lack of the requisite investment in plant and machinery, an investor can provide finance for the acquisition of the required plant and machinery.
Having a clear vision that you are pursing is critical to the success of the business. Michael had many great ideas, but unless the vision is clear and all ideas are focused on the success of the vision the great ideas will not translate into success
A national brand is not all about having the capacity to produce, but also having the capacity to distribute to the national market.
A businessperson must know their numbers. A businessperson will be given a chance to pitch their ideas to prospective investors, suppliers, or customers, when such opportunities arise, they must be able to present their ideas clearly and briefly. Since business is all about numbers, a businessperson must know their numbers such as costs, units sold, margins, and revenues very well.
Conclusion
Having a great mentor such as Marcus can help a small business to grow rapidly into becoming a national brand. Mentors such as Marcus are not only willing to provide financial assistance but they provide invaluable mentorship and make available their network to the business owners. A great mentor will provide the confidence required to build a national network and give you advice that will help the business owners to avoid costly mistakes. A mentor who can accelerate the growth of a small business is one who provides not just finance, but also their time and other resources such as their networks to build and grow the business.
References
CNBC Prime,. (2016). The Profit Effect: Mr. Green Tea. YouTube. Retrieved 24 May 2016, from
https://www.youtube.com/watch?v=cWdHJjCQDzI&feature=youtu.be
