The advertisement that will be discussed is taken from Bernie Sander’s campaign. This particular advertisement is interesting in that it does not name Hillary or Trump specifically, (“Bernie Sanders Advertisement,” 2016). Bernie Sanders is talking about how he wants to break up big banks and allow the wealthy to pay more money in taxes to support healthcare and free education, (“Bernie Sanders Advertisement,” 2016). If one looks closely, Bernie Sanders seems to be talking to Donald Trump because he is so wealthy. This advertisement, if a person looks between the words, could have an impact on voter behavior even if Hillary Clinton is chosen. The reason that this could be is that Bernie Sanders is still showing Donald Trump negatively, (“Bernie Sanders Advertisement,” 2016).
When thinking about voter behavior, political advertisements try to target the main issues. Bernie Sander’s advertisement shows healthcare and student loans, which are some of the top issues this election and he targets the wealthy, who in this case is Donald Trump, as responsible for this. This will surely affect voter behavior for those in the younger generation that do have student loans and cannot afford healthcare. This is why this particular advertisement is very effective regardless of what happens with Bernie Sander’s nomination. Ironically, his advertisements should keep playing up until the final election to show these issues against the Conservative candidate Donald Trump.
Advertisements such as this add a very interesting twist to what the next election results will be. What is particularly wonderful about this particular advertisement is that the advertisement is conducted in a very classy manner, which is different than many political campaign advertisements. This is why this advertisement is so versatile because it can be applied to change the pattern of thought from specific groups in the country rather than merely attacking the other political candidates.
References
“Bernie Sanders Advertisement.” Course Materials YouTube. 2016. Web. 25 May 2016.
