Here are some recommendations for the web-site pennyjuice.com.
Issue
First and the most important recommendation is to pay all the attention to customize Titles, Descriptions and Key Words to every page of the project. As the main aim of the site owners to sell as much juice as possible SEO (Search Engine Optimization) is the first thing to work with. It is connected with external and internal optimization as well; it is a great amount of work that is stipulated by the modern requirements of global search systems.
Recommendation
For example, the Title of the main page is “juice, fruit juice, childrens nutrition, nutrition for kids, kids snacks, healthy snacks”. Such a title will never be shown in organic search results, because one page should contain and should answer only one request and here we may find at least 6 possible key words or requests.
Justification
“All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown” (Searchengineland.com). The rank of the page is based on the consideration of what is most relevant to people. You needn’t spend money for it and it is a good chance without payments to find your clients who are going to buy something only from you and your web site, it means he or she trusts you and it means you will have huge benefits if you concentrate on the requirements that should be met.
Why do we start our recommendations with the remark of inconvenience of the main page? The answer is the following: the site structure is something that helps not only your visitors to find all the necessary information but the robots that crawl your web-site and show the most relevant pages in organic search. “By creating a good structure, you can use the content you’ve written that has attracted links from others” (Moz.com). One more thing that was found out on Penny Jiuce is the page with flash, but “Flash files, Java applets, and other non-text content are often ignored by search engine crawlers” (Yoast.com). So the site won’t be indexed and won’t be shown in organic search results.
Issue
Another recommendation for Penny Juice is about the absence of the Sitemap.
Recommendation
Sitemap is “an XML file that lists URLs for a site along with additional metadata about each URL so that search engines can more intelligently crawl the site” (Sitemap.org). Penny Juice needs it because content pages are well not linked to each other and the Google Webmasters Support gives advice to have it. “If you site pages do not naturally reference each other; you can list them in a sitemap to ensure that Google does not overlook some of your pages” (Support.Google.com).
Justification
Sitemap helps to show many things such as the last update of the page content, the last date of change, the importance of each page, its relations to other URLs of the whole web-site (Searchengineland.com).
The site is a commercial one, that is why factors that are mentioned here are crucial for a successful and profitable work of this project.
Web Publications
“What are Sitemaps?” Sitemap.org. 27 Feb. 2008. Web. 29 Jul. 2016.
“Learn About Sitemaps” Support.Google.com. Web. 29 Jul. 2016.
Fishkin, Rand, Staff, Moz. “The Basics of Search Engine Friendly Design & Development”. Moz.com. Web. 29 Jul. 2016.
“Intelligent Site Structure For Better SEO”. Yoast.com. Web. 29 Jul. 2016.
“What is SEO / Search Engine optimization?” Searchengineland.com. Web. 29 Jul. 2016.
“The Importance Of XML Sitemaps In The Age Of Panda” Searchengineland.com. Web. 29 Jul. 2016.
