What is a snapshot of the SIZE of the Global Footwear Industry?
Answer
Global Footwear Industry in revenue terms was USD 208.72 billion in the year 2014. The industry is expected to have a value of USD 258.22 billion by the year 2023 marking 1.5% increase in CAGR from the year 2015 to the year 2023. The volume of the Global Footwear Industry was 9.99 billion units in the year 2014 and was expected to measure 12.11 billion units by the year 2023 marking 2.3% increase in the CAGR.
Is it growing?
Answer
Global Footwear Industry is growing rapidly as a result of rapid demand worldwide for innovative footwear and new products. Advances in technology integrations and innovations in the production process has led to rapid production of comfortable, trendy and modern shoes so as to meet the expected increase in demand. Focus on this industry has increased rapidly due to rising activities of sports.
What are the key product segments within the industry?
Answer
Key products segments within the industry are global athletic and non-athletic footwear. Athletic footwear includes; cross and running tennis/training shoes, hiking shoes, basketball shoes, baseball shoes, golf shoes and others. Non athletic footwear includes; evening dress footwear, outdoor hiking sandals, military boots, casual footwear and others.
What/Who are the five leading companies in the world?
Answer
Nike Inc. of United States of America
Adidas AG of Germany
Puma SE of Germany
New Balance Inc. of United States of America
Asics Corp. of Japan
Answer
Nike Inc. of United States of America unveiled its key initiatives and strategy so as to realize long-term growth which is sustainable across its brands and business’ global portfolio. The company’s investors held a meeting in New York and during the meeting; they announced a target of USD 27 billion for the fiscal year 2015. This target was based on the expectations of growth across the company’s portfolio such as Cole Haan, Hurley, Umbro, NIKE Golf, NIKE Brand and Jordan Brand. Investors also believed that the company could achieve free flow of cash of USD 12 billion through the year 2015. The targets were aimed to expand the company’s capital returns. During the meeting they also came up with a strategy on consume focus. This consumer focus strategy was expected to help the company’s NIKE Brand grow by approximately USD 23 billion over the fiscal year 2015. They also introduced a wholesale business strategy to contribute revenue growth of USD between 2.2 and 2.5 billion by the end of the fiscal year 2015.
Research and FIND, then list, three (3) news articles from the regular reputable sources about the strategy of global or USA athletic footwear industry (perhaps their “Rio” Olympic strategy and use of celebrity endorsers) published or posted in the last two years (date from July 2014).
Answer
A shift in trends from the styles of performance to retro https://www.npd.com
United States industry of athletic footwear achieved eight percent growth in the year 2015.
In 2015, the industry generated USD 17.2 billion.
In 2015, the industry realized 3% sales growth
US companies’ shake up their sneakernomicshttps://www.cnbc.com
In the year 2015, US footwear companies were expected to make 4 million or more pairs
USD 55 billion sneaker market was the New Balance company’s aim
New Balance agreed in the yea 2015 to embroil personalized message on the shoes’ backs
Another dip taken by U.S shoe sales in marchhttps://www.footwearnews.com/business/retail
U.S footwear sales declined by 2% on march this year from USD 3 million of last year march
There was 14% growth in sales of leisure footwear in march this year
There was 12% decline in sales of fashion footwear in march this year
