Executive Summary
The research report elucidates the importance of cultural competency in the tourism industry. For instance, cultural competency may be applied in the training of the service employees to enhance their service in cross-cultural encounters as well as dimensions. The tourism business also will benefit in marketing its cultural and historical destination to the clients that will likely see its growth. Besides, cultural competency is a crucial element in developing a sense of ownership to the facility, hotel, or restaurant, its manpower as well as the residents who could be an asset to the firm. The information generated will offer insights concerning the manner in which tourism industry can benefit by integrating culture into its operations.
Understanding the cultural composition of individuals in a workplace as well as the market is imperative for a tourism business. Cultural competence in a firm can be used in the prediction of the direction of a given entity that is either to success or failure. According to Reisinger & Turner (1999), the decline of Japanese tourists’ arrivals in Australia can be attributed to the lack of the cultural-oriented marketing strategies. Currently, diversity is amongst the cultural aspects experienced in most of the jobs and thus it is essential to ensure that tourism business embraces cultural competence for purposes of their smooth running and the realization of profits. Communication is a crucial element of culture that is utilized in all the processes of an organization. A cultural competent tourism business will demonstrate its expertise in all the areas entailing the clientele service, marketing, and the other operations of the company. Therefore, cultural competence is an indispensable aspect of a tourism firm that aims at continuing its growth.
Part One: The identification of the Concern
The benefits of cultural competence
Problem statement
Primary beneficiaries of cultural competency
The credibility of the report
Part two: Literature Review
Research studies related to cultural competence in the tourism industry.
Conceptual and theoretical framework of cultural competence
Drawing insights from tourism cultural competence case studies
Exploring various options of cultural competence in the tourism competence
Research on diverse cultures exhibited in different countries and the manner in which they translate to tourism business.
The literature review summary
Part Three: Conclusion
Combining various approaches gathered in the literature review.
Deducing the implications of the findings
Coming up with recommendations on the issue
Part Four: References
Acknowledging the sources used in the research
Meta-Analysis
ANNOTATED BIBLIOGRAPHY
Cook, N. (2011). Canadian development workers, transnational encounters and cultures of
cosmopolitanism. International Sociology, 27(1), 3-20.
Cook studies the workers that worked for some time in Pakistan and found that after their arrival in Canada, they displayed some elements of Pakistan culture. The article concludes on the importance of having an open mind when it comes to cultural issues.
Jones, D. L., & McCleary, K. W. (2005). An Empirical Approach to Identifying Cross-Cultural
Modifications to International Hospitality Industry Sales Training. Journal Of Travel & Tourism Marketing, 18(4), 65-81. doi:10.1300/J073v18n0405
Jones and McCleary found out that comprehending the cultures of different regions is essential in designing successful hospitality sales training that matches the different cultures. The elements found in a given culture of interest need to be reflected in the design.
Molz, J. G. (2007). Eating Difference: The Cosmopolitan Mobilities of Culinary Tourism. Space
and Culture, 10(1), 77-93.
Molz gathers travelers’ insights about consumption of the different foods found in the different cultures. The article ends up showing the need for being open to different cultures found across the globe.
White, R. (2001). The Importance of Cultural Competence to Location-Based Leisure Projects.
Retrieved March 23, 2016, from https://www.whitehutchinson.com/leisure/articles/culturalcompetence.shtml
White explicates the need for integrating culture in the hospitality industry. The author acknowledges the diverseness of culture and ascertains the need for embracing it. According to the article, understanding different cultures is crucial for the operationalizing of the tourist destination.
Reisinger, Y., & Turner, L. (1999). A cultural analysis of Japanese tourists: Challenges for
tourism marketers. European Journal of Marketing, 33(11/12), 1203-1227. Retrieved March 23, 2016.
Reisinger & Turner examines the decline of Japanese arrivals in Australia and concludes that the lack cultural understanding was the main reason behind the deterioration. The article points at the importance of cultural competency in the tourism industry.
