Organizational Plan for J.C. Penny
Organizational Plan for J.C. Penny
The J.C. Penny marketing team comprises of various marketing professionals who are highly skilled and experienced in different fields. As an organization, J.C. Penny strives to provide the best services to its worldwide clients. The organizational plan for the corporation ensures the marketing team reaches a diverse clientele base thus improving the company’s efficiency.
The management team at J.C. Penny comprises of a chief executive officer. The CEO is the overall head of the management team. He manages the running of the company and ensures that all the subordinates who work under him produce qualitative and quantitative work. He controls operations, and also leads its product development and technological strategy. His innovative skills have enabled the management team to remain productive in a competitive market.
The executive chairman is the other member of the management team. He is in charge of the external matters of the company, which includes building partnerships with other organizations as well as broadening the business relationships. He is the adviser of the CEO and the senior leaders on business and policy related issues. He has excellent interpersonal skills that make him an asset to the company.
The chief business officer is the one who oversees the matters concerning revenue and customer operations. He also assists the executive chairman in dealing with partnerships and marketing. He has developed and controlled the company’s everyday activities with the global market.
The McKinsey 7-S assessment/model helps in determining how well an organization is positioned in order for it to achieve its objectives. The model comprises of seven steps, which include structure, strategy, shared values, systems, style, staff and skills. This model approaches both the internal and external factors that affect the organization of the company. The management team combines these perspectives while studying the congruence between the different aspects of the organization. Proper implementation of this model leads to an effective working team.
For a business to perform well, it requires to formulate and implement an effective business level strategy. This strategy includes the decisions that a company makes in creating, maintaining and ascertaining its competitive advantages for the betterment of the organization. The business level strategy is important when it comes to the diversification of the company. This is where the business strategy is linked to the corporate level strategy.
The corporate level strategy became effective when the business decided to incorporate other businesses as part of their company. For the company to be effective in its management and organizational plan, it needs to consider the productivity and the competitive strategy of the other business corporations that are rivals in with the business. Therefore, the corporate strategy will only work if the company can come up with a competitive fore-front over the other businesses. Such a move differentiates the business from other businesses.
Therefore, an organizational plan is important in ensuring a company accomplishes its goals and objectives. A good business level strategy keeps the management team focused and equipped with the necessary skills to ensure the company’s objectives are achieved. The proper analysis and implementation of the McKinsey 7-S assessment/model also improves the company’s efficiency, making it a competitive force in the business world. An organization plan has the upper hand to ensure that any other business entity attains the set goals and objectives.
References
Emery, J. C. (2009). Organizational planning and control systems: theory and technology.
Tsung Teng Chen, Benn R. Konsynski, Jay Nunamaker Jr. (2007). Knowledge Management in Organizational Planning.
