SPA outlets are viable for generous revenue generation. However, they require proper management skills to realize a substantial magnitude of returns. The management of a SPA outlet needs to make wise decisions regarding the products that they opt to commit to trading. There are wide varieties of products that sell in the retail boutique. Each product is unique in originality and quality. The paper discusses ComfortSoul Lumina Elite Facial/Massage Table as one of the retail products. It outlines the product philosophy, how it fits the target customers, the kinds of services that can lead to post-treatment sales, and the modalities of improving its sale through incentivation.
The focal reason for choosing this product is its exceptional quality that keeps it at a higher notch way above other competitor products in the market. It's increasing sales volume despite the relatively high price tag is a clear evidence that the product satisfies customers and can sell more in the future. In addition, the product can attract the demand of very many complimentary products. ComfortSoul Lumina Elite Facial table can also attract complimentary services such as facial massage and other SPA treatments. Besides being an item of sale in the retail boutique, it can serve as a focal point in marketing other services and products of the business. Finally, the product is one of a kind as it exhibits unique features that improve its usability. Its dual functionality and the aesthetic unique quality make it preferable in this discussion.
The massage table falls under quality product philosophy. It has exceptional quality in the market that surpasses the quality of similar products. The manufacturer aimed at improving its usability and this inculcates improving the comfort of the users. In addition, the quality of the massage table suits customers of all kind as it is adjustable in all dimensions.
The product fits the clients and meets their high expectations. First, the product is flexible and easy to adjust. Its ability to adjust makes it capable of serving customers of all sizes. Secondly, most customers are service providers who buy products to use in their health SPA centers. Through making purchases in the business, they get to learn more about the usage. In addition, business customers acquire complimentary products used with that facility that they find at a central place. Free advice from therapists on the facility crowns the sale of the massage table to make it relevant in solving their problems.
Offering various kinds of services to customers can lead to post-treatment sales of the product. Specifically, providing quality massage services, facial, waxing, manicures, and pedicures can encourage the sale of the SPA table. Ideally, when a customer gets an opportunity to obtain services from the massage table, he or she can undoubtedly be encouraged to make a purchase. The urge arises for the desire to have the same experience consistently. Retail or business customers also may wish to offer their customers similar experiences after service delivery. Besides the cozy experience, the professional advice that the technical team provides may serve to encourage a customer to make quick purchases.
Incentivation of receptionists and therapists is vital in boosting the sale of the product. The best incentives to embrace are experience incentives. Therapists and receptionists are individuals who must be on the forefront in making sales campaigns. Therefore, they must have a real experience of using the product that they are purporting to market. The organization can offer them a chance to experience the services offered on the table such as waxing and other SPA treatments. Since they will argue from first-hand experience, they will have something to say to the customer. Additionally, providing tangible incentives of the products and its complimentary products also encourage receptionists and therapists to sell the products successfully to the target customers.
Works Cited
"ComfortSoul." ComfortSoul. Universal Companies, Inc., 11 Jan. 2014. Web. 6 Oct. 2014. <http://www.universalcompanies.com/By-Brand/ComfortSoul#>.
