Yahoo Inc is an American based multinational internet corporation that has its main hub located in California, the United States. Yahoo Inc known as a Web Portal and Search Engine in all over the world that includes the Yahoo Directory, Yahoo Mail and News. At an estimation nearly 700 million people visited yahoo every month. However, the company claims that they attract half a billion customers every month comprise on 30 different languages (Domingo-Pascual, Shavitt and Uhlig 2011).
The company has its active listing on NASDAQ and S&P-500 Index. The company is found active in the Internet and Computer Software Industry. Total revenue and net income earned by the company in the financial year 2013 was US$ 4.68 billion and US$ 1.36 billion.
SWOT Analysis
SWOT is an acronym of Strengths, Weaknesses, Opportunities and Threats, and it can be seen in the below mentioned picture
Strengths
- Simple and easy way to use interface
- Free searches for the customers
- Has a large work force comprises on 13,000 people in different parts of the world
- Well defined and integrated range of products
- One of the most recognized brands of the world
- High Share price
Weaknesses
- Growing preference of people using Google
- It does not offer any sort of customization in terms of searching to the consumers
- Yahoo losing its market share due to the presence of Google
Opportunities
- Acquiring more and more partnership especially in the emerging economies of the world
- Ads from those business which do not have any online presence
Threats
- Yahoo can be subjected to manipulation and misuse
- Restriction applied by the Government in terms of breaching of contract
Current Strategies of Yahoo
The current business and financial strategies of Yahoo is very weak, and it will not work in the current economic scenario. One of the things that still missing from the Yahoo structure is its stance on innovation, which is continuously affecting the financial and strategic aspect of the company (Tolkin 2006)
There are four different marketing strategies that can be used for the same aspect known as 4Ps of marketing, and Yahoo is showing its ineffectiveness in almost all of these four marketing based elements (Mortensen 2009). Yahoo has a great market share that can be analyzed with the below mentioned graph
Products: The products of the company are not eminent as the products of Google and Msn
Pricing: High prices still charges from the corporate dealers and customers to give them highly effective services in terms of advertisement
Place: Online
Promotion: promotion activities of the company are very slow and ineffective
Recommendations
In terms of product recommendations, the company has to attain the objective of ANALYZER strategy in which the company has to make new and sophisticated products as likely to its competitors like MSN and Google. The company should promote Yahoo Finance, which is one of the most dominating products of the company.
In terms of pricing, organizations are now moving towards cost efficiency and effectiveness, therefore Yahoo should move towards the same aspect and should apply Penetration Pricing Strategy
Place strategy is right and doesn’t required any change
The company has to promote their products in the domestic as well as international market accordingly for their betterment, and it can be done with the help of social media and other electronic mediums like television, slide bars and others. Main emphasize should be done on Yahoo Finance.
References
Domingo-Pascual, J, Yuval Shavitt, and Steve Uhlig. 2011. Traffic Monitoring And Analysis. Berlin: Springer.
Mortensen, Dennis R. 2009. Yahoo! Web Analytics. Indianapolis, Ind.: Wiley Pub.
Tolkin, Michael. 2006. The Return Of The Player. New York: Grove Press.
