The very concept of ad-free brand in the age of consumer culture and globalization comes across to be extremely fascinating to one and all. This concept and its practical utilization go on to delve into the intriguing way of functioning of a business that succeeds in surviving sans any advertisement in the global market. Birchbox (a website that deals with cosmetics) and Threadless can be cited be two extremely popular and influential brands in the context of the American market. (birchbox.com 1) However, very intriguingly, both these brands do not use advertisements, but rather depend on special strategies for their success.
One can take into consideration Threadless that is a website that designs t-shirts. Now, the most intriguing aspect of this site is that the designs for the tees are submitted by the people. The brand later started offering other products as well like cell phone covers and cushions. (threadless.com 1) The competitiveness and the inclusive nature of the brand make it a favorite among people. The process of voting makes the website engage the people who use the internet. This company has become extremely powerful brand “from the inside-out.” The era of technological boom and internet’s omniscience catapults the popularity of this website. (Grams 4-6) The brand is so popular that it has over 20 million followers on Twitter. The predominance of e-commerce in the present era helps in popularization and propagation of this brand. Threadless can very well be taken to be an epitome of ad-free brand. In the context of this topic, I would like to ask Chris what are the way to take the step further toward popularizing ad-free brands in the future. Apart from this, the other question would be how brand competition would come to play its part among the ad-free brands in the near future owing to the technological boom across the entire globe.
Works Cited
Birchbox. birchbox.com, n.d. Web. 25 Feb. 2016.
Grams, Chris. The Ad-Free Brand. Indiana: QUE, 2012. Print.
Threadless. threadless.com, n.d. Web. 25 Feb. 2016.
