In every advertisement, the message could be either good or bad depending on the context and content of the information passed. The first ad is the mobile news feed ad, just like the desktop news feed ad, this ad also appears on the user's mobile news fed. It displays like the organic post from the page and people they follow. The ad has cartoons with some writings "if you have just on a piece of the health advice for the people in their twenties, then what would it be?" (Bernazzani 1). The footnote writings are the eight health habits the experts say you need in your twenties. The quirky cartoon is likely to draw the attention of the user as they scroll the mobile news feed because of the texts and photography used. The ad is good because if the user is in his or her 20s, they will be interested to read the article about health care. Also, if the user is not aged 20, they can share the health tips with those in their twenties.
Another type of ad is the photo ad. It is the most common ad on Facebook using images that have information that can draw the user's attention. For example, photo plates of different types of snacks, and continues to show that the snacks are free (Bernazzani 1). The plates are colorful with some writing that if you know you are going to snack, it's time to get smart with it. The photo is attractive as it shows exactly what you are going to get, and it's relevant because everyone loves snack (Eisend & Tarrahi 520). It also has the clear call-to-action whereby, there is a nature box asking the user to try the free sample. The snack offered for free will attract most people, and also it mentions the health aspect of the goodies in that product.
Finally, another ad is the ad of a cheeseburger that is drawn like a tortoise, in that, the burger is a tortoise with some green vegetables appearing on the side. The ad is not good because of the nature of the image and how it is presented. If a burger eater would see how the image is presented, he or she might be pissed off from eating the burger especially if they imagine they are eating a tortoise. Therefore, such kind of ad is not appealing, and it's drawn in the wrong context. The type of ad using the tortoise is bad as one may lose appetite upon seeing it (Shewan 1). Food ads should be presented in an appealing and appetizing manner.
Work Cited
Bernazzani, Sophia. "11 Examples of Facebook Ads That Actually Work (and Why)." 30 November 2016. Hubspot. From https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx#sm.0001eu2rdw8r6e8uwhw2eq47mrcbx. 22 January 2017.
Martin Eisend & Farid Tarrahi. "The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes." Journal of Advertising (2016): 519-531.
Shewan, Dan. "Native Advertising Examples: 5 of the Best (and Worst)." 29 November 2016. The word stream. http://www.wordstream.com/blog/ws/2014/07/07/native-advertising-examples. 22 January 2017.
