ZICO- a high energy drink
Introduction
ZICO is a company that mainly specializes in the sale of hydrated coconut water. The company’s main objective is to provide and supply its customers with natural coconut water that is highly energized. Although coconut water is originally natural and free of any artificial contents, ZICO has managed to come up with formulas to hydrate the drink in a bid to make it more energizing. The company was started in Central America by Mark Rampolla who was a volunteer with Peace Corps. Mark was also a great athlete who valued coconut water as his most favorite drink during his running and hiking escapades. It was during Mark’s training escapades in Central Americathat he realized that the sweet taste of natural coconut could be used as a very lucrative business idea. This was after he realized that coconut oil not only had great taste, but it could also provide hydration levels that were higher than what other drinks could provide.
ZICO Pure Premium Coconut Water
Mark Rampolla decided to quit athletics in 2004. This is because he intended to concentrate on making the production of the ZICO Pure Premium Coconut Water, a profitable venture. Like many starters, Mark Rampolla started his business from an amazingly humble beginning. He sold the ZICO drink on a van to various target markets in New York. His first customers were people who could be found New York’s yoga studios. The steady growth of this business since 2004 has been commendable. Mark Rampolla’s market continuum has been expanding rapidly. His customers include his fellow athletes, students as well as some members of the general public.ZICO is currentlythe most preferredspring of replenishment .
ZICO’s main mission is to promote its hydrated coconut water as the best natural source of hydration. In order to achieve this objective, product promotion begins within the company itself. The stakeholders, employers and employees, of the company have made it a responsibility to drink ZICO’s coconut water every single day. This form of goodwill is in an effort to show all the company’s customers as well as other potential customers that ZICO is the best way to hydrate. This daily responsibility also plays a great role in showing that the company’s stakeholders have greatfaith in the quality and the benefits that can be derived from the hydrated coconut water. ZICO being a natural Oomph from coconut fruits, makes it a suitable drink for both athletes as well as all other members of the general public. Therefore, the company has made a lot of efforts to show parents, children, doctors and all other classes people that there are a lot of benefits that can be derived from the consumption of the hydrated coconut water.
The coconut water offered by ZICO comes in a variety of different flavors to ensure that the customers’ tastes and preferences are taken care of as a matter of priority. The flavors include: Lima, mango, pomberry, passion fruit, and pineapple. The marketing of these flavors is organized in the sense that it reaches all types of consumers in convenient quantities as show by the company’s efficient levels of sales to both retailers and wholesalers. For those customers who wish to purchase products online, the company has ensured there is an online marketing website to serve such customers .
The component elements or electrolytes in ZICO explain its ability to hydrate effectively. The electrolytes include: potassium, magnesium, sodium, phosphorus, and calcium. These elements/electrolytes, have characteristic abilities to keep the body hydrated once ingested. There are a number of other direct benefits of drinking ZICO besides hydration. Drinking of ZICO prevents cramping, bearing in mind that the potassium content in ZICO is as much as the potassium found in a banana. This drink is free from complications, and other “troublesome food components”. This is because ZICO is free of lactose, Gluten, and dairy.
There is no specific time to drink ZICO according to the company. It is a highly palatable drink that is biologically congruent with almost all the foods. The drink could be taken after hard physical exercise, before a business meeting, or before eating a main meal. This is because, ZICO Pure Premium Water is enriched of natural Oomph .
References
Campbell, F. D., Falck, T., Tutuo, N., & Clem, K. (2000). Am J Emerg Med. The itravenous use of Coconut water .
Conis, & Ela. (2011). Coconut water: a health drink thats all its cracked up to be? Los Angelos Times .
Paniappan. (2002). The Mystery Behind Coconut Water. The Hindu .
Ranti, I., Boh, K. T., Thio, I. L., & Tang, E. H. (1965). Coconut water for intravenous fluif therapy. Paedriatr Indones , 5: 782-792.
Yong, J., Ge, L., Ng, Y., & Tan, S. (2009). The chemical composition and biological properties of coconut (cocos nucifera L) water. Molecules , 12: 5144-5164.
ZICO is a company that mainly specializes in the sale of hydrated coconut water. The company’s main objective is to provide and supply its customers with natural coconut water that is highly energized. Although coconut water is originally natural and free of any artificial contents, ZICO has managed to come up with formulas to hydrate the drink in a bid to make it more energizing. The company was started in Central America by Mark Rampolla who was a volunteer with Peace Corps. Mark was also a great athlete who valued coconut water as his most favorite drink during his running and hiking escapades. It was during Mark’s training escapades in Central Americathat he realized that the sweet taste of natural coconut could be used as a very lucrative business idea. This was after he realized that coconut oil not only had great taste, but it could also provide hydration levels that were higher than what other drinks could provide.
Mark Rampolla decided to quit athletics in 2004. This is because he intended to concentrate on making the production of the ZICO Pure Premium Coconut Water, a profitable venture. Like many starters, Mark Rampolla started his business from an amazingly humble beginning. He sold the ZICO drink on a van to various target markets in New York. His first customers were people who could be found New York’s yoga studios. The steady growth of this business since 2004 has been commendable. Mark Rampolla’s market continuum has been expanding rapidly. His customers include his fellow athletes, students as well as some members of the general public.ZICO is currentlythe most preferredspring of replenishment (Campbell, Falck, Tutuo, & Clem, 2000).
ZICO’s main mission is to promote its hydrated coconut water as the best natural source of hydration. In order to achieve this objective, product promotion begins within the company itself. The stakeholders, employers and employees, of the company have made it a responsibility to drink ZICO’s coconut water every single day. This form of goodwill is in an effort to show all the company’s customers as well as other potential customers that ZICO is the best way to hydrate. This daily responsibility also plays a great role in showing that the company’s stakeholders have greatfaith in the quality and the benefits that can be derived from the hydrated coconut water. ZICO being a natural Oomph from coconut fruits, makes it a suitable drink for both athletes as well as all other members of the general public. Therefore, the company has made a lot of efforts to show parents, children, doctors and all other classes people that there are a lot of benefits that can be derived from the consumption of the hydrated coconut water.
The coconut water offered by ZICO comes in a variety of different flavors to ensure that the customers’ tastes and preferences are taken care of as a matter of priority. The flavors include: Lima, mango, pomberry, passion fruit, and pineapple. The marketing of these flavors is organized in the sense that it reaches all types of consumers in convenient quantities as show by the company’s efficient levels of sales to both retailers and wholesalers. For those customers who wish to purchase products online, the company has ensured there is an online marketing website to serve such customers (Paniappan, 2002).
The component elements or electrolytes in ZICO explain its ability to hydrate effectively. The electrolytes include: potassium, magnesium, sodium, phosphorus, and calcium. These elements/electrolytes, have characteristic abilities to keep the body hydrated once ingested. There are a number of other direct benefits of drinking ZICO besides hydration. Drinking of ZICO prevents cramping, bearing in mind that the potassium content in ZICO is as much as the potassium found in a banana. This drink is free from complications, and other “troublesome food components”. This is because ZICO is free of lactose, Gluten, and dairy.
There is no specific time to drink ZICO according to the company. It is a highly palatable drink that is biologically congruent with almost all the foods. The drink could be taken after hard physical exercise, before a business meeting, or before eating a main meal. This is because, ZICO Pure Premium Water is enriched of natural Oomph (Conis & Ela, 2011).
