Description of the ad
This advertisement presents a well-built man with a rather unusual body structure. The muscular chap appears to be in the background and a block of text and other pictorial representations are shown in the foreground. The main text poses a question to the ad viewer about their interest to get big. Below this question, there is an outline of what the drug being advertised is capable of achieving. For instance, it mentions an increase in testosterone and promotion of anabolic sleep. To the right side of this outline, the actual drug is revealed. On the casing, it reads, “5D Tropin Muscle Growth Activator.” To the left side of the product picture, additional information on the benefits of using it is presented in a more detailed way. The last section of the advertisement contains contact information about the manufacturer. A contact phone number and website are presented. Additionally, some social media accounts to share the advertisement.
Analysis of the advertisement
This advertisement is presented in a rather visually appealing way to coax the viewer into purchasing the product in the description. The idea being marketed is that one can enhance their muscular characters through consumption of the drug. To augment the viewers’ belief in the credibility of the drug, the ad presenters use the muscular man to reveal the most probable body structure one would likely embrace if they use it. This advertisement targets the audience by trying to alter their perspective about the drug. Through the utilization of a muscular man in the background, one is prompted into believing using the drug would earn them a similar body structure. For a fact, this advertisement has been designed to make people that using the product would make them build and gain muscles by increasing their testosterone to look like the man presented in the picture. It reveals the effects of using illegal steroids but does not mention that their consumption is illegal.
There is a hue over the advertisement image in the background. Arguably, utilization of this feature is intentioned to set a warm and welcoming mood in the viewers mind. The text “So you wanna get big?” is presented in uppercase and has a large font size to catch the viewers’ attention when they are at a far distance. The drug color conflict with the background hue and this makes it distinct and easy to spot (Shimp and Terrence 173). The text on the product casing is large enough to be deciphered even at far distances regardless of the product size. The presentation of the entire advertisement and the visual angles are meant to enhance the viewers’ perspective about the relevance of the drug. As a result, it coaxes them into purchasing the item regardless of the negative effects on one’s health. With this in mind, it is worth appreciating that the advertisement obscures a disclaimer on the negative effects of using the drug to one’s health. Precisely, it does not mention that it is a steroid and is thus illegal.
A large section of the advertisement is used to inform the reader of the pros of using the item. For instance, increase in testosterone, mTor activation, promotion of antibiotic sleep and increase in GH. Contact information is provided to make it easier for the purchaser to contact the manufacturer. Availing constructive information and creating a positive feedback on the effects of consumption of the drug coaxes the advertisement viewer into purchasing the drug regardless of the negative effects that may emerge from this action. The advertiser does not inform the consumer of the dangers of using this item. Consequently, one is justified to claim that this advertisement is intended to make people believe that consumption of the product would enhance their muscle and body build up through the enhancement of testosterone without mentioning the illegal perspective negative health effects of consuming the item.
Works cited
Shimp, Terence A, and Terence A Shimp. Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications. Mason, OH: Thomson/South-Western, 2007. Print.
