The area of advertising has long been a place of interest and continued research. This essay will examine three separate advertisements in order to identify both the connections and the feelings that these advertisements evoke. In order to determine the full impact of the wide range of stimulus that surrounds each one of us, examining and identifying the elements that comprise an effective advertisement will illustrate the strengths and detriments of these approaches. In the end, this essay will examine effect, implementation and overall impact with the stated goal of finding the strengths and weaknesses associated with each advertising strategy.
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The advertisement created by McDonalds (Google.com 1) featuring a picture of the iconic Big Mac raises a number of feelings. The overall theme of the ad uses the colours of dark red to accentuate the food offering. By proclaiming in a bold print that the person should “Stop Staring at me, like I’m some Piece of Meat”, the ad both touches on the taboo of continued reading as well as the element of humour in order to present the burger in a manner both appealing and socially acceptable. Secondarily, the ad goes on the use the question “Are you Mac enough” to incite a feeling of challenge that many may find appealing. Further the use of the slogan “Piece of Meat” continues to evoke that range of feelings that the burger needs to be faced and eaten. The caption at the bottom of the ad “You can look but you can’t touch” continues on to build a feeling of enticement in the prospective buyer. Each of the elements of this ad from the colour, to the design and lettering and the slogan is specifically designed to incite the feelings of challenge and the concept of “come and prove it”. This form of advertising will make the low quality of the fast food industry a little more fun.
The approach used by the Apple Company to advertise its Apple Nano Chrome continues to play on the concept of personality in order to achieve the needed interest (Apple 1). With the most striking element of the effort centred on the colour, the wide range of potential choices is brought up front and centre. This approach evokes a feeling of being able to determine every element of the choice that I get to make, I like that a lot. Further, incorporated on the screens of each of the pictured models is a rendition of a cultural icon that allows for a relatable quality to the proffered device. The very words of the title “The Colours of Music” are indicative of individual choice, specifically made to evoke a feeling of control and power over the entire process from beginning to end. The manner in which the picture is framed from the grey on one end to the vibrant red on the other end, adds depth and consideration to the ad, evoking a real feeling of quality and thoughtfulness.
The advertisement put together by Microsoft to promote their Visual Studio offering incorporates many of the same elements of personality centred advertisement as the others (Microsoft 1). The picture of the man, admittedly slightly geeky, in glasses and collared shirts, evokes an image of computer professionalism from the very start. Utilizing the words “Your Potential” in a caption next to the picture makes the feeling of possibility come to the foreground. This new tool from Microsoft is designed to appeal to the professional designer, and in order to do that it must appeal to the core desires of the target population, skill and education. The accompanying picture of the classroom full of students continues to build on the perception of added potential in the product. Each of the students is happy, which makes me happy because they are obviously using this product in a meaningful way. The motto engraved above the little girls “With the right tools we believe childlike dreams can become real.” Brings about a feeling of positive and happiness that this tool is necessary in order for me to be able to create to the full range of potential.” Unlike the previous two advertisements, this Apple ad reaches beyond the physical and digs down in the personality traits that are required to become really good at something.
Conclusion
This essay has examined three advertisements in order to find the similarities and differences with each approach. Both the McDonalds and the Apple ad tended to appeal to the more physical elements of the persons personality with the Microsoft Ad was designed to appeal to the more professional set. Yet, each one of these evokes positive images in their effort to build consumer interest. They use the same tools on different areas of a person’s psychology to achieve similar results. It remains the focus and the product that determines which area that needs to be targeted. Different products will appeal to separate areas. In the end, it will be the most effective means of reaching a person that proves the best advertising method.
Works cited
"Mcdonalds ad" Google.com, 2013. Web. 12 Oct 2013.
"One of my habits is to visit www. Microsoft .com one a week, and here it " Microsoft, 2013. Web. 12 Oct 2013.
"APPLE AD: NANO CHRM by ~kurtss on deviantART." Apple, 2013. Web. 12 Oct 2013.
