Slide 1
Background Information
The founders of Google Inc. are Larry Page and Sergey Brin who both studied at Stanford University. In 1998, this private company existed and in 2004, it became known to the public after some stakeholders joined the company. Craig Silverstein, a computer science graduate, student of Page and Brin and became their first employee. The company’s vision is to organize all the information in the world and to make it accessible to all users. In addition, there slogan that helped the company’s growth is “Don’t be Evil.” An upgraded Backrub search engine is operated on Stanford servers; Backrub is changed to Google, a mathematical term. Their vision is realized when they decided to have Google as the name of the company.
Slide 2
Strength
The ability of Google with a wider market command gives the company the strategic benefit. In February 2002, the company provides a search appliance that allows business people search documents using their computers. In April 2004, with the AOL partnership, its database expanded and extended the search capacity in space. In 2005, the company had reached 1.1 billion images in text on their website, the company introduced G – talk software, to communicate and chat on the phone or computers. In 2007, it is possible for Google to market the use of Instagram with the partnership of Chinese mobile company that provides internet and mobile services; an advantage since Instagram is lunched in Chinese mobile phones.
The ability of Google in the expansion and command wider market has a wider distribution of channels to the customers with great strategic advantage to top of the market. It has a superb product and pricing policy; the company received the ISO Certification. The product and service quality helped the company to retain most of its loyal customers. In 2011, the company developed Android, an app in iPhone with its aim to compete in the market. In addition, the company introduced Picasa software; users can download and post pictures on website. The installation is easy to incorporate Instagram efficiently. The search engine of the company is the strongest and most competitive. It relies on cloud computing to compete with other companies like Apple and Microsoft. It is important to notice that all these companies are strongly competing to control cloud computing which allows users to access internet applications on their phones.
Slide 3
Weaknesses
Instagram is offered in iPhones and iPads only; very expensive phones that not everyone can afford to have it. These phones cost almost $ 800, which most people cannot afford just for a phone. Due to this reason, most people disregard the use of Instagram and restrict themselves on Facebook and other social sites. In order to use an Instagram, one is required to have a good access to internet of high speed; able to download and send heavy files especially those made from videos and pictures. This is also another reason why Instagram is not widely common in China and other Asian countries.
Slide 4
Recommendation
Google Incorporation Company has the advantage of marketing the use of Instagram to their advantage; they have a wide access to the whole world though the use of internet. Google Company in combination with the parent network and provider Facebook should ensure that the use of Instagram is advised actively. It should be one of the most advertised apps in all the sites especially in social media. In order to attract many users, the company should make Instagram accessible to users beyond iPhones. Most people are not able to afford these phones and therefore the company should strive to meet their consumer’s demands by making this app available even for other phones. In addition, the manufactures and designers of Instagram should ensure that the files uploaded via Instagram are light and relatively easy to be shared without any failure in internet connections, very easy to make use of Instagram. Therefore, many people accessing the internet will be able to use Instagram and sale through this service will rise very fast.
The chart is one of the proofs that Google leads among other companies in terms of the number of servers in 2011 alone.
For some context, here is how big Instagram is compared with App data like Pinterest, which raised a $150 million at a $1.5 billion valuation shortly after the Instagram sale.
