It was an awesome topic to learn about in the course study. Advertisement is a technicque used in marketing communication that aids in sale promotion. Several aspects of advertisement are utilized in the verge of trade and sale promotion. Different people use variety of strategies to promote their goods and services in the market today. The advertisement may take the form of a new product launch, or the urge to promote sales turnover in the new market base (Stair & Reynolds, 2015). It also seeks the input of convincing buyers in the market. It was a lesson full of excitement as well as discoveries in the course work. It is true that the electronic media has a lot of impact on the global trade today. It can result in both positive and negative impacts on the trend of trade in the world today. Additionally, it is also beneficial to the consumers in the market today. You want your product to go viral in the global market today? Then try using the e-commerce platform.
Impacts and benefits of electronic and mobile commerce on advertisement.
Mobile and e-commerce helps to develop a broad relation among the trader. Services include internet marketing and business idea generation.
Application of mobile technologies help in promotion of global village marketing.
Web development boosts the face value of the products in the market.
Enhanced commercial communication strategies.
Improved database
Problems
In the course of the study, I learnt the following problems that result from the use of the e-commerce:
Continuous persuasions decays the individual decisions among consumers.
Internet technology requires expertise utility.
Technology is expensive to purchase.
Users may cheat the purchasers with fake images in promoting sales.
Misuse of power of entry may result.
References
Stair, R. & Reynolds, G. (2015). Fundamental of Information Systems. Boston: Cengage Learning
