Introduction
Amanco is one of the leading manufacturer companies in Latin America that majorly deals with the production of plastic pipes and other fittings. Notably, the company has adopted an approach that entails sustainability in the production of its products. The sustainability strategy was encompassed in Amanco’s competitive strategy in its quest to achieve price premiums. Consequently, the company has distinguished itself from other manufacturers in the same line of production by particularly engaging in brand productions related with sustainability.
In what specific ways do Amanco's sustainability-related actions
- Strengthen the perceived value of its products in the eyes of its customers
It is important to note that the sustainability strategy has earned the Amanco company further advantages in the product market. This is with special reference to its customers who have come to regard the company’s products as valuable, owing to the same strategy. Initially, customers have learnt to appreciate Amanco products because they find them as environmental friendly. This is with reference to strategies used in the latest sewage technology that makes use of plastic pipes that are less harmful to the environment and cheaper at the same time. Additionally, customers tend to find the company’s products affordable. This is because the company engages in production of different products to suit the needs of diverse classes in society.
B) Lower its costs of production?
Remarkably, the sustainability strategy has enabled the Amanco Company to realize customer satisfaction in the market and at the same time manage to maintain a very low cost of production. This has been possible through the company’s approach of developing different products to suit different client needs. In this way, cheaper products are developed for the low income earners compared to average and high class clients. Additionally, the company through sustainability score tags has managed to ensure that resources like water are conserved and best put to practice in the process of production. In this way, lower costs are used in the production process. Furthermore, the Amanco Company uses creativity and research to curb the problem of high cost of inputs. Notably, it engages in the innovation of new products to satisfy its needs at a viable price and a lower resource consumption rate.
