Introduction:
Anna Sui’s range of dresses is intriguing and interesting and offers substantial opportunities for the marketing guru. Her styles are viewed as luxury opportunities for all those who wish to engage in the pursuit of the best dress. However this is not only the case as Anna Sui also caters for other strata in society including the family and with its Black Friday Sale it seems to have hit the nail right on the head. The marketing opportunities offered by such branding are substantial and Anna Sui has actually pounced on these very well indeed
Discussion:
Anna Sui’s range is targeted at the high end customer who will be available to purchase any sort of dress which will also make them out to be above the rest. The range of boutiques across the United States demonstrates the power and pull of the brand name which is probably among the best known in the world and certainly it rules in the United States.
An Anna Sui boutique is distinguished from the rest especially upon entering one of these stores there is a sweet smell of candy which makes one feel at home immediately. Currently there is a Black Friday Sale on where there is a 50 per cent discount on all clothing items as well as family friendly Christmas sales. All this contributes to the attraction of an Anna Sui boutique which combines class and style with reasonable pricing even in the heart of Soho’s New York district.
The decoration of the store is also an important issue and this is based on black and purple colours, while the wall paper is based on a vintage look as well as a cabinet decorated with black roses. This contributes to an old world feel style in the boutique as well as a marketing trend which focuses on the antique.
Fall 2011 sale items
According to the pictures seen here, the Fall 2011 set of dresses is quite alluring to say the least. First of all, one finds the first black dress with distinctive collars and yellow shades which provides for an interesting colour scheme. The Dolly 2011 perfume is also a curious item especially with its pink bottle which offers something completely different from what one would have imagine coming from Anna Sui.
Other interesting points include the Holiday season decoration which has a black dress next to the Christmas Tree all decked up with tinsel and other decorative items. The collection of women’s bags is also interesting with black and brown fur used with prominence and creating a whole new dimension for women. The Black Friday Sale also includes a number of wallets decked out in various colours and which provide for an interesting assortment and selection especially the gold coloured ones which are highly attractive.
Additionally the Friends and family sale also includes a number of gold bags which demonstrate Anna Sui’s commitment to the family and to producing affordable items for everyone. There are also the vast amount of decorations and other wearing apparel which show that Anna Sui attempts to create a homely atmosphere in their store which will attract not only the up market individual but will also appeal to the family and other like minded individuals.
Conclusion:
Anna Sui is an important boutique with substantial potential and its marketing ploys are also rather excellent. The sale programmes which are currently ongoing also increase the boutique’s name and its reputation especially with regards to its décor and attraction to customers.
Works cited:
Trebay, Guy (2009-02-11). "The New York Times "Testing Her Strong Suit"". Retrieved 2010-04-25.
Time Magazine
"Fortune Magazine". 2006-02-04.
http://www.style.com/stylefile/2009/03/anna-suis-mid-lifetime-achievement-award/
Pinson, Laurel (24 December 2008). "Save the Garment District?". The L Magazine. Retrieved 29 December 2008.
http://www.elleview.com/sui.htm
