As it is already known, Facebook does have a certain impact on the traditional retail. A large part of the content, which is used by the visitors of one of the largest social networks, has an advertising nature. The network's various trends among products and goods originate each week or month. The answer to the question whether this Facebook's move in the direction of retail is smart and circumspect lies on the surface. Of course, it would be better to implement these functions and gain a profit from it. The company will be able to reach a new level of both the retail and business communications by means of such new methods. It is because "Facebook is not a sales channel, but it is a window into the things consumers care about, talk about and share" (Newman, 2016). According to the latest data on the way the Facebook "deprives" the traditional retailers of their buyers, it becomes evident that the social network is able to transform the world of retail. Therefore, the company benefits from the emergence of a new field of activity in the context of the financial aspect. If one takes into account other aspects of this issue, there also arise the numerous negative aspects associated with those users who sharply oppose advertising in the communication process. This phenomenon is a consequence of virtualization of the social processes. Today, the market and the other aspects of people's lives become virtual. In any case, the Facebook's relation with retail is logical, and it will only gain momentum in due course. The lack of development of this area on the part of Facebook allows others to use this method. Therefore, the development of the right ways "to direct people's attention" is already underway. This does not mean that the social network is to become the largest online shop in the Internet; however, it will be able to create and use some statistics to improve sales of any contracted product. Therefore, this Facebook's move is quite smart, if only because it is an integral part of the virtualization of society.
Reference
Newman, R. (2016). How Facebook is remaking retail. Yahoo Finance. Retrieved from: http://finance.yahoo.com/news/how-facebook-is-remaking-retail-193109804.html
