Apple Inc was founded in 1976 and incorporated under the name of Apple Computer Inc the next year. By now, the company is 40 years old. Its headquarter is located in California in the middle of Silicon Valley. According to the Store list from the official website, Apple Inc has 479 retail stores in 18 countries, many of them are located inside shopping malls but also Apple built several “flagship” stores that stand alone mainly in big cities both Europe and the US.
Being an unusual man, Steve Jobs did not tolerate ordinary worldview in the office. Therefore, he was a founder of non-conventional corporate culture. Its informal notion of corporate culture became a distinguishing trait that was rather similar to a start-up project rather to a decent corporation. The corporate culture has been shifting as the reins of government has been taken over by different stubborn chief executives, firing and hiring talented people (Brian, 2011). During 1997 to 2011, the time of Steve Jobs executing, the company experienced a palpable progress with design and innovative devices in the time of rapid technological leap. Jobs was a devotee of creativity and individuality, that attracted talented youth workers. On the other hand, however, Apple Inc. has a strict accountability and there is a responsible person who is assigned to lead each project. As in any other corporation, the executives in charge of team’s action.
Some people say that often the culture inside Apple is ruthless because Jobs was overly demanding and aspired to ideal in everything and whenever a released product was panned, Jobs berated the team, fired the person in charge, appointed another to get the project redone (Lashinsky, 2011).
Work cited
Brian, M. A look at Apple’s CEOs from 1977 to 2011. The Next Web. 2011. Retrieved from http://thenextweb.com/apple/2011/08/25/a-look-at-apples-ceos-from-1977-to-2011/#gref
Lashinsky, A. How Apple works: Inside the world's biggest startup. Fortune, 2011.
Store List - Apple Store. Apple homepage.
