The book entitled Apple's approach towards innovation and creativity: How Apple, the most innovative company in the world, manages innovation and creativity written by Muller presents innovations and creativity apparent from today's companies with particular focus on Apple Inc. Being a well-known organization, the book outlines ways in which the company has since established itself as the innovative and creative organization using its products as a platform to compete its counterparts that include Sony and Samsung companies. This book mainly focuses on the key aspects that make a particular organization innovative and creative, in doing this the book establishes ways in which Apple Inc. Incorporates its management principles in a bid to make itself unique over its counterparts and their contemporary management and innovative skills. At the conclusion, the book offers the reader with the perceptions and employees' reaction to Apple Inc. Environment, perceived shortcomings of their innovations and creative characteristics, recommendations that are seen effectual in ensuring that such shortcomings are evaded in the future and finally the line of management that ought to be followed in order to overcome the pressure that is likely to face the organization and finally the ways in which the company can maintain their innovative stance ion ensuring that they maintain their success in the long term perspective.
Form the arguments and ideas presented in the book by the author, I totally agree with the author. I tend to agree with the facts, arguments and idea presented in the book essentially because the innovations mentioned in the nook is apparent in our daily lives since majority of the people today are inclined to using Apple products that include mobile phones and personal computers. The author also presents the ideas about the same in a sound manner ensuing the fact that he essentially back up all the claims he makes in the book.
Based on how the book is outlined and arranged, it is apparent that the organization of the book is in such a way that can be easily understood and read by the reader. Additionally, the style presentation of the book is exemplary in the sense that no errors even the minor ones have since been detected in the book.
This book by Christoph Müller has a number of people it aims to address. Frist it has a message for investors in innovative and creative companies. From these book, these investors can get lessons on how they van manoeuvre in this competitive industry and emerge the top organizations just like Apple Company did. The book also targets students who are learning how to manage innovative and creative companies. These students get to see how Apple uses different approaches so as to emerge the top company. Through these they can apply the lessons in whatever industries they want to venture.
On an individual or organization, the innovations discussed in the book are eye openers to potential investors. It helps them learn the ways in which organizations can be managed and developed to top organizations in their respective industries. Just like Apple was established to the leading company that manufactures hardware and software electronic devices, individuals can get lessons how to run their organizations. This does not mean they copy what Apple Company did, but just get lessons and know how to manage their own organizations.
This book by Christoph Müller has a number of people it aims to address. Frist it has a message for investors in innovative and creative companies. From this book, these investors can get lessons on how they van manoeuvre in this competitive industry and emerge the top organizations just like Apple Company did. The book also targets students who are learning how to manage innovative and creative companies. These students get to see how Apple use different approaches so as to emerge the top company. Through these they can apply the lessons in whatever industries they want to venture.
On an individual or organization, the innovations discussed in the book are eye openers to potential investors. It helps them learn the ways in which organizations can be managed and developed to top organizations in their respective industries. Just like Apple was established to the leading company that manufactures hardware and software electronic devices, individuals can get lessons how to run their organizations. This does not mean they copy what Apple Company did, but just get lessons and know how to manage their own organizations.
Reference
Müller, C. (2010). Apple's approach towards innovation and creativity: How Apple, the most
Innovative company in the world manages innovation and creativity. München: GRIN Verlag.
