Apple Inc. Marketing Strategies Essays Example

Apple Inc., a company that specializes in production and marketing of electronic devices, has grown to be a world leader due to its effective marketing. It produces, among other devices, high quality laptops that have a high performance and durability and are desired in a way that ensures the company meets the needs, tasters and preferences of the divergent customers.
Its market is divided into four classes with each class signifying a definite financial standing of people in the society. It concentrates most on those markets that have a population in which the people are well-educated, earn high incomes and are between 20-45 years since these people are likely to purchase the products. Additionally, the company ensures that its branches are located in places which are profitable and have little competition.
Competitors such as Samsung, Sony and Lexmark International are struggling to dominate the market. However, apple has differentiated its product and created a strong base of loyal customers who buy from the company at all times a factor that has become a competitive advantage for the company.
Apple manufactures quality products as per the requirements of the market, prices them fairly to ensure that it caters for the needs of the different markets, distributes its products by use of retailers and conducts massive audio and visual advertisements so as to popularize their products. Additionally, it ensures that it maintains a good relationship with members of the society who guarantees it its continuity.
However, the company still has the capacity to occupy even greater markets that are still unexploited. It needs to alter the design of its iPods and iPhones so that consumers can easily identify its products since its close competitors have too produced similar devices and thus threatens its sales.