Introduction
This report provides a comprehensive review of the market conditions surrounding apple. This incorporates the category of market the organization operates in, the major players in that market as well as the consumer behavior patterns in the market. Moreover, the structures of the organization that are aimed at serving the market ware reviewed and strengths and weaknesses identified. Finally, the report articulates the role of apple in the market as well as the market dynamics that it faces.
Market overview
The electronic industry is characterized by massive research and development teams that steer new products within a remarkably short time. Apple has been in the forefront of releasing new innovative products often. The personal electronic manufacture and design industry is highly competitive and dynamic. Some of the pertinent aspects that affect the marketing environment of the company include but not limited to technological shifts in the market, competitors activities as well as the purchasing power of consumers in the market. Some of the key competitors of the phone and computer manufacturer are the software giant Microsoft and hardware manufacturer IBM. In the recent past, IBM combined forces with Helwett Packard to form a formidable force in the industry. Moreover, the company faces competition from other cheap alternatives of computers and other products. However, its focus in product uniqueness is instrumental in product differentiation, in the market. The organization operates within a monopolistic competition market structure.
Apples market power
The organization has a massive marketing management plan that has been at the core of its growth rate. It is pertinent to note that, in the past decade the organization growth rate has been above the industry growth rate. The difference between the two growth rates is about three percent annually. The organization has successfully implemented massive marketing plans that are unique in the industry. The organization has led the industry in a different direction of marketing strategies. The organization has successful created unique market niches for itself across different geographical locations. This is achieved through demographic segmentation where the company has consciously developed products that are attractive to the young generation. Product differentiation can be considered as the key aspect that contributes to its industry leadership as well as enhancing its competitive advantage. It is pertinent to note that the prices or high, but perception created of the product is that they are of high quality, reliability, and are fashionable (Yarmosh, 2010).
Strengths and weakness of the organization
Some of the strengths of the organization that set it apart in the industry are its technological innovativeness, as well as low level of inventory. Moreover, its superior products, financial strength and a loyal consumer base enhance organizational stability.
On the other hand, the organization has several weaknesses, which should be mitigated to ensure organizational stability. The bugs and glitches identified in some of its leading products such as the iPod have a negative implication on the brand reputation of the organization. Technological errors in several of its products are associated with failure of research and development team of the organization (McCann, & Coldiron, 2012).
Conclusion
Apple will significantly contribute in the innovativeness in the industry as well as fashion trends on electronic devices. This is instrumental in enhancing its brand loyalty. However, the incompatibility of its products might be detrimental to its future growth if appropriate measures are not taken early.
References
McCann, T., & Coldiron, J. (2012). The art of the app store the business of Apple development. Indianapolis, Ind.: Wrox/John Wiley & Sons.
McDaniel, C. D., & Gates, R. H. (2010). Marketing research essentials. (7th ed.). Hoboken, N.J.: Wiley ;.
Yarmosh, K. (2010). App Savvy Turning Ideas into iPad and iPhone Apps Customers Really Want.. Sebastopol: O'Reilly Media, Inc..
