The tactical side of applying O'Reilly Design Patterns and Business Models to Web 2.0 Platforms
Web 2.0 helps individuals to discover international data just by clicking a mouse. This condition makes a gigantic open door for individuals constructing another business. Numerous web 2.0 organizations were created in the last decades. Tim O’Neill proposed one example of the key in web 2.0 business. That is Lightweight Models & Cost-viable flexibility. It implies that web 2.0 plans of action and innovation, regarding expense, reusability, procedure, and technique is possible for less
Yelp is an excellent example of the eighth design pattern and business model for Web 2.0. Yelp is cost-effective in that it is popular and advertises businesses on the platform with little resources. With Yelp platform, there are little investments for businesses that are using this platform. This is a prestigious development that should be considered. With the use of Yelp, there is faster scalability, and enhanced marketing at a remarkably short time. This makes the marketing for businesses achievable for fewer.
Yelp scales up with increasing demand. The demand to have Yelp as a Web 2.0 platform is evident. This evidence is shown in the many businesses that are using this platform. Yelp also has a stable number of employees. The use of the platform also helps easy syndicate the business models available. Regarding scaling of the prices, Yelp helps scale the pricing and the revenue prices. This is a significant development for which makes Yelp fit for cost effective and scalability for businesses. With the many businesses and well established business structure, it is possible to enhance the marketing process of businesses. This is because of a popular Web 2.0 platform.
References
O'reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software. Communications & strategies, (65). Retrieved on 13 May 2014 from http://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=11578637&AN=31280155&h=MIEQKi%2Bnk%2Boto5QIQIt6k%2FhCuUjLw%2Bs6qhHWTmRtoZninifYB8Fit9powokpSctn0FHq4JP8wLFMIk098PFXXw%3D%3D&crl=c
o'Reilly, T. (2009). What is web 2.0. O'Reilly Media, Inc.. Retrieved on 13 May 2014 from http://books.google.com/books?hl=en&lr=&id=NpEk_WFCMdIC&oi=fnd&pg=PT1&dq=Lightweight+models+and+cost+effective+scalability&ots=OYLyKaeyK-&sig=yD1FUBGeUWohLJaN0G3aMwDZNsk
