Business strategy
Mary Manyanna Korwett realized how different cultures gave naming of children attention. She further goes to study more about naming of the children, wrote books and other materials about the same. It is evident from the article about her that she made some television appearances just because of her consultancy service on naming issues. She had identified a good business for herself. Though the business was not customer driven, she had some customers already in place. From the text, it is evident that parents who have problems in naming their children have to pay $300 for consultancy on good names.
Korwits target market as it is from the text is parental parents who have problems in giving names to their children naming. She has however studied well the background of some cultures that values the attachments of the behavior of children to the names they were given. She avails herself for consultation on the issue of names, she doesn’t however just present a name to the parent but she slowly interrogate the parents to know more about what kind of names they want for their children.
Form the text we realize how much Korwitts has been publicized by media because of her unique business and therefore much publicity to the target market has been achieved. On the other hand, Korwitts has written books, which are sold in the market, conducted seminars, and conferences. This has not only publicized her but also revealed to the market how much she has to offer when challenges of naming children arise, this in doubt has given Korwitts a milestone in her service provision to the target market.
The command that Korwitts has in the industry of naming put together with the much publications she has done for herself consciously or unconsciously give Korwitts a sizeable share of the market slice. Basing this issue in the context of the fact that all people want good things for their children will in no doubt give Korwitts even more of the targeted group. If at all Korwotts was to enjoy any monopoly in her new business, people are already out there advertising on consultation for naming. Some say they offer consultancy services for customized names that sounds better and curry a good meaning (Walker and Reyer, 2005). Her position is only threatened by individuals or companies with a more superior service tailored to suit the needs of the target market. For instance, if one decides to use the internet to provide this service and even offer to mentor and motive the children to be what their name mean.
References
Walker, W. and Reyer, E. "Finding the Name that Sounds Just Right" Perfect Baby Name. 2005.
From: <http://www.theperfectbabyname.com/news.html>
