A. Singing Valley Market’s analysis
Customers’ bargaining power- their bargaining power is low because of the superior quality of the services and experience offered by the entity.
The threat of substitution- there is no danger of replacement from any of its competitors. Also, its quality, as well as, location has been responsible for its competitive leadership. It is vividly portrayed through the occupancy that is often high.
Bargaining power of suppliers- they wield a higher bargaining power since they have the potential of increasing their costs as a result of the well-to-do clientele that visits the resort. (Chapter one- The importance of IMS) The suppliers could thus increase the prices of wine and other organic foods that they supply to the resort.
Threat of new entrants- it is low since even if a new competitor starts business in the same locality, Singing Valley Resort will continue boasting of superior quality and services.
Competitive rivalry- the force is low since Singing Valley Resort is doing well in its business through the ever full occupancy and high revenues.
B. Singing Valley’s competitive strategy
Singing Valley Resort will continually provide high-quality services for the maintenance of its present revenue. The resort will also establish its personal service which will undertake customer surveys through electronic ways.
C. Statement of the problem
Singing Valley Resort lacked an organized system of information. This resulted in numerous mistakes thus failure of the automated email system.
D. Innovative ideas
The first idea will be based on the company’s marketing strategy i.e. the customers will fill out a survey each time they visit Singing Valley Resort. The survey will enable the entity to serve them in a better manner.
The second idea is the provision of client interest data based on the email campaign to avoid embarrassing occurrences e.g. the hiking invitation. The company can attain this by conducting a review of the previous sales history.
Work cited
(Chapter one- The importance of IMS, n.d)
