The Atlantic Waterfowl Celebration's (AWC) primary fundamental problem is that it needs strategies to increase revenue to sustain itself while also broadening its appeal and making sure that events remain exciting and relevant to its three target markets: artwork collectors, hunters, and environmentally concerned citizens. The AWC has an Accumulated debt and is highly dependent on government financing. During the Atlantic Waterfowl Festival (AWC), To top it all off, the AWC only has so much power to work with. Organizers must boost revenue and cut back on government support to keep the festival going. Sackville has a lot of debt, and it is hard to form committees to solve problems like getting businesses and individuals to support events.
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Lack of preparation and organization is at the heart of the AWC's many challenges and temptations. Instead of diversifying their income, the AWC continued to rely primarily on government subsidies and support. As a result, the company ran up debt and found itself in a tight financial spot (Green et al., 2019). Furthermore, the AWC still needs to establish a systematic system for organizing and coordinating its volunteer committees. Over-reliant on government funding, with no attempt at a diversified revenue stream. As a result, the company ran up a lot of debt and found itself in a tight financial spot. The AWC also needed a well-developed strategy for communicating with its constituents and organizing its volunteer committees. There was a confluence of issues that prevented the AWC from succeeding.
The scenario's structural alternatives include expanding the board of directors' responsibilities and size to encourage more people to participate in decision-making and establishing additional committees to divide work fairly among the organization's volunteers. Create a formalized and systematic volunteer training program to educate volunteers for their roles better, seek out more corporate sponsors to ensure consistent funding, and so on. Create a more efficient direct mail campaign to attract more donors (Kubheka, 2020), more events at the AWC will bring in more people and money if more people know about it. However, non-structural alternatives could include more radio advertisements to attract listeners and posters to promote the AWC to a broader audience.
The AWC should make a concerted effort to build a more robust corporate and individual sponsorship program. To do this, you need to establish a method of contacting local businesses and individuals to ask for financial support through gifts and sponsorships. You can accomplish this through radio and television commercials, social media marketing, and direct mail. The AWC's success depends on its ability to build ties with businesses in the community through attending events and networking with possible sponsors.
Changes to the AWC's structure, like forming a fundraising team and a volunteer committee, would be recommended as part of the plan's structural recommendations. Changes to the AWC's marketing and communications strategy would fall beyond structural recommendations. However, they may include increasing the number of posters displayed and the size of the radio buy. This case is about a medium-sized project. The response to the case remains relatively the same based on the size of the project; however, the larger the project, the more complex the plan of action and the more resources required to implement it.
The Atlantic Waterfowl Celebration case study contributes to the field of business studies by demonstrating, through concrete examples, how a non-profit can maximize its impact while making the most of its limited resources. It emphasizes the need for effective marketing, fundraising, and communication plans. Furthermore, the case study demonstrates how an enterprise can improve its bottom line and patronage by employing novel approaches (Ranta et al., 2018). It also explains how to keep your finances afloat by controlling costs and paying off debt. As the case concludes, it reveals the value of an organized committee structure and the best ways to put volunteers to work.
References
Green, W. N., & Estes, J. (2019). Precarious debt: Microfinance subjects and intergenerational dependency in Cambodia. Antipode, 51(1), 129-147.
Kubheka, B. Z. (2020). Bioethics and the use of social media for medical crowdfunding. BMC Medical Ethics, 21(1), 1-5.
Wooddell, M. (2020). Fundraising and resource development. In Teaching Nonprofit Management. Edward Elgar Publishing.
Ranta, V., Aarikka-Stenroos, L., & Mäkinen, S. J. (2018). Creating value in the circular economy: A structured multiple-case analysis of business models. Journal of cleaner production, 201, 988-1000.
