Problem Presentation
RealTechy Inc. has been experiencing growth in its sales following the increased demand for its products in the market. Over the years, the corporation has had the best products in the market. Its products have held a reputation for being of high quality as opposed to the others in the market. Besides, the firm is renowned for offering quality services to the clients regarding the delivery of products as well as customer complaint handling. Products’ quality and excelling customer service have translated to the continued growth of the firm. Currently, the company is facing the challenge of balancing quality production and superior service delivery following its constant growth. Despite offering products that have a warranty, the company is blamed by the clients for offering low quality products that either malfunction within the guaranteed or covered period. In instances where the product is replaced as stipulated in the warranty, the chances of malfunctioning before the end of the warranty period are so high. Most of the clients are complaining that their complaints are not handled professionally. For instance, those in-charge of handling their claims may fail to pick their calls after they place claim(s). Moreover, the delivery of products is not met as agreed.
The above issues can be attributed to the growth of the organization. In case they are not solved, there are possibilities of seeing the company in turmoil. According to Larrañeta, Zahra, and González (2014), maintaining quality is imperative in business at all the times. Company’s growth should not be used as an excuse for failing to meet quality both in the production as well as the customer service delivery. Balancing innovativeness and quality in the company is key to the maintenance of business growth, profitability as well as driving the enterprise to a superior market value (Hee-Jae & Pucik, 2005). It is crucial for RealTechy Inc. to intervene in the situation before it goes out of control and leads to business failure.
Proposed Solution
RealTechy Inc. can only accomplish its original position only if it employs methods that aim at enhancing its quality. Kaizen approach will offer a perfect balance of quality and business growth.
Kaizen Strategy
Kaizen is a Japanese philosophy that is used to refer to a continuous enhancement of the working practices. RealTeachy’s different sections can apply the Kaizen approach for purposes of enhancing the quality. Various firms have implemented kaizen and eventually have seen an improvement in quality. In their study, Suárez-Barraza and Ablanedo-Rosas (2014) found out that quality practice is a strong driver towards accomplishing continuous improvement. Besides, they figured out that adoption of Kaizen principles was a significant factor in the success of the 50 manufacturing and service firms under their research. Improvement of quality in the production process can only be attained if the company has well-trained employees (Paraschivescu & Cotîrleț, 2015). Following the increased competition in the market, complex dimensions performance are imperative to enable RealTechy to compete with other firms. Meeting such a sophisticated performance and quality production will call for the best-trained manpower. There is the need for training as well as enhancing the workers knowledge to enable them to produce high-quality products. Such training also familiarizes employees with the procedure(s) utilized in the production process that makes them produce more high-quality products to meet the market demand. Paraschivescu and Cotîrleț (2015) portrays Kaizen strategy as being correlated to innovation. Through investing in consistent quality, possibilities of coming up with other new methods or new products are so high that can be an advantage to RealTechy Inc.
Conclusion
The application and integration of Kaizen strategy in RealTechy will offer a solution to the dilemma experienced in the firm. For instance, training of employees will enable them to acquire knowledge and the skills necessary for the continuous enhancement of quality production. Besides, training motivates innovation in a firm that can lead to the introduction of new products in the company. Furthermore, it enhances the manner in which the employees carry out their operations in different sections of the business such as the client service and the product delivery department. Training and continuous improvement are fundamental to accomplishing a competitive edge in the market.
References
Hee-Jae, C., & Pucik, V. (2005). Relationship between innovativeness,
quality, growth, profitability, and market value. Strategic Management Journal, 26(6), 555-575. doi:10.1002/smj.461
Holpp, L. (1989). Achievement Motivation and Kaizen. Training & Development Journal,
43(10), 53.
Larrañeta, B., Zahra, S. A., & Galán González, J. L. (2014). Strategic repertoire variety and new
venture growth: The moderating effects of origin and industry dynamism. Strategic Management Journal, 35(5), 761-772. doi:10.1002/smj.2103
Paraschivescu, A. O., & Cotîrleț, P. C. (2015). Quality Continuous Improvement
Strategies Kaizen Strategy -- Comparative Analysis. Economy Transdisciplinarity Cognition, 18(1), 12-21.
Suárez-Barraza, M. F., & Ablanedo-Rosas, J. H. (2014). Total quality management principles:
implementation experience from Mexican organisations. Total Quality Management & Business Excellence, 25(5/6), 546-560. doi:10.1080/14783363.2013.867606
