Has Everglo reached the end of the line in terms of its quality of service strategy?
In the 21st century, business has become intensely competitive making companies implement strategies that will make them achieve their objective. As a matter of fact, the consumer is a rational being and will always choose products and organizations that offer the best and quality services. In this case study, the Everglo battery company is adding value to its products through quality of service. The Everglo has in one way or another added value to its products, which may help them attain competitive advantage. Reaching the end of line in terms of its quality of service quality is not an easy task. In addition, as organizations try to be market leaders their competitors develop various strategies with the intent of defeating them in the marketplace ratio.
Despite the effort that Everglo has made in adding value to its product I believe they have not reached the end. Quality of service entails strategies that an organization must always focus. As a matter of fact, there are many changes that take place in the global market that Everglo must keep on updating so as to remain market leaders. The four steps that Everglo Company has taken to add value will in fact, go ahead to increase demand for their services (Chapter. 2. “Putting the end-Customer First”). Perhaps, these values for quality strategies increase the pace in terms of maintaining consumer satisfaction and demand (Doole & Lowe, 2005). Consumer behavior keeps on changing, and so should Everglo company. The strategy of Everglo is ongoing, meaning it has not reached an end of the line in terms of Quality of service strategies. Everglo consumers are always dictated by quality instead of price; this implies that value is added to the services and products through ensuring that the quality is always up to the expectations of the consumer.
Competition between Everglo and other companies is inevitable; hence, the Everglo Company should stay focused and be ahead of competitors and at the same time maintain its efforts to add value to its services and products (Chapter. 2. “Putting the end-Customer First”). In addition, the company needs to improve its flexibility in order to enable suppliers and the company to make adjustments in times of need, so as to maintain the pace of dynamic consumer behavior. In a constantly evolving marketplace, it will be unrealistic to assert that Everglo has reached the end of the line on issues pertaining strategies on quality of service. Customers' expectations, demands, and needs keep on changing, and the procedure of quality enhancement also must change. For example, products that Everglo believe that are of high quality now, will be seen as inferior and cheap in the future. Everglo has the productive base in place, and efforts are needed in maintaining the quality of service. In general perspective, it is evident that Everglo has not reached the end of the line in terms of its strategies pertaining quality of service.
As a competitor to Everglo, what would be your options in response to Everglo's latest moves?
Based on the Everglo strategy on the quality of service it is apparent that the company has established a firm base to dominate the market. As a competitor of Everglo there are various options in response to Everglo moves. Undeniably, the four steps of adding value through quality of service taken by Everglo are immensely strong but not absolutely perfect (Chapter. 2. “Putting the end-Customer First”).. There are weaknesses that a competitor can build its strength. It is worth noting that Everglo has a tremendous reputation as the leader of the industry. Hence, the main strategy to implement would be to overcome their leadership game. Apart from developing a counter game strategy, it would be essential to use the Everglo success as a benchmark of implementing a similar strategy as we target certain market segments.
In most organizations, adjustments are made based on the feedback from the consumer. Everglo company has not implemented such strategy; hence, as a competitor I would develop a modern communication system that will facilitate interviews, questionnaire and feedback process for the consumer. The system will develop a link between the company and customers after the service has taken place. It will help in sending information to consumers that we are interested in getting some feedback on the quality of service provided by our company. These will be the basis of improving on our company’s quality of service production (Doole & Lowe, 2005).
The relationship between customer and our company is crucial to organizational success and customer satisfaction. As a competitor, the company will respond to Everglos move by developing a model that will manage customer relationship. The model main intent is to create a difference between our company and Everglos Company by maintaining customer related issues that will improve quality of service and increase efficiency.
Competition is an ongoing process; hence, to compete strongly with Everglo in the marketplace, the company should focus on making ongoing adjustments and improvements in closing the gap and eliminating its weakness. Perhaps, employing action oriented strategy enables the company to react quickly to market changes and the moves made by Everglo Company. Improved measures of quality of service will be achieved through eliminating costly issues that the consumer does not focus on (Doole & Lowe, 2005). Generally, the company should comprehend that adding value of quality of service entails providing more emphasize on the consumers needs and managing various consumer perceptions. As a competitor, it is essential to appraise the market leader strategy, existing customer relationship, and strengthen on the promising strategies
References
Chapter. 2. Putting the end-Customer First. Case study.2.5. Batman-Adding Value Through quality of service. Quality of service
Doole, I., & Lowe, R. (2005). Strategic marketing decisions in global markets. London: Thomson Learning.
