The central point of the article is privacy issues in marketing. The authors concluded the article by suggesting a solution, which would be satisfactory to both the Internet users and content providers.
According to the text, the issue many users face today is security on the internet. A lot of Internet providers still have a right to collect the information a user has been looking for. Some of the information include the URL addresses, purchases on the internet, computer operating system and other personal data (Dobosz, Green, & Sisler, n.d.).
The content material coordinates with the title of the article and shows the reader how some of the websites collect the personal data. According to the article an internet website records and then stores the information about the user (Forrett, 2004). The sites store the data on the user’s hard drive and can be retrieved from a particular website later. The main purpose of collecting information is to recognize the user’s particular browser. In the text, this term is defined as cookies. Apparently, this process is considered as an action that breaks privacy and security.
The article is not written in APA format because the date is placed at the end of the reference. The research problem of the text states a troubling issue, such as the user’s security on the internet. The hypothesis of the research article is the relationship between the internet ads and privacy infringement.
According to the article, there are two methods the internet providers deliver advertisements. The first form is direct placement on the relevant websites such as booking.com and other hotel websites (Yu, 2006). The other one is search advertising, in particular, irrelevant Google’s pop-up ads on various websites.
The purpose of the research is to identify the connection between behavioral marketing and privacy issues. In fact, the authors state that due to the growth of the internet a lot of advertisers place their products on the websites, which very often infringe the privacy policy. Most the websites that offer different types of products collect the information about the user to use it later.
In the article, the data is arranged according to the topics and subtopics. It is also presented by descriptive statistics, for example according to Jupiter Research approximately 3% of users read privacy policies before accepting it.
The core point of the research report is to present the connection between marketing and privacy issues on the internet. Because many websites still rely on cookies, the private data can be collected. Thus, because marketing involves publications on the web, it infringes upon users’ privacy.
Finally, the author makes the following conclusion the problematic issue of data collection will continue to eliminate pop-up ads and cookie ads from the websites. Behavioral marketing has a range of advantages. Hence, it will continue to grow to look for more efficient techniques to reach the customers.
References
Dobosz, B., Green, K., & Sisler, G. Behavioral Marketing: Security and Privacy Issues. Ivy League Publishing, 45-59.
Forrett, N. (2004). Cookie Monster: Balancing Internet Privacy With Commerce, Technology, and Terrorism. Touro Law Review.
Yu, C. (2006). Behavioral Marketing in Context. Retrieved from http://www.clickz/showPage.html?page=clickz_print&id=3392701
