The bio freeze pain relief gel is a product that has been identified as a famous cold therapy pain relieving product. According to Biofreeze (2016), the bio freeze pain gel relief is considered as a product that reduces and breaks the cycle of pain. This essay brings to light the SWOT analysis for the product; therefore, analyzing its strengths, weakness, opportunities, and threats involved with using the product.
Strengths
The strengths of this product revolve on the ability that is has in providing relief from minor aches. These pains are common among athletes who have muscle injuries most often. The pain relief gel works in a manner that is simulative to the sensory receptors. Thus, the product is linked as a leading pain reliever in the markets based on its speeds in pain relieving (Amazon, 2016). Associatively, looking at the position that majority of customer reviews have, the product is presented as a favorite one based on the cost effective measure that it takes as a pain reliever compared to other medical measures.
Weaknesses
According to some of the user and customers’ experience with the product, there is a characteristic strong smells that is associated with the product (Amazon, 2016). Some will argue that this is expected; nevertheless, deviating from the normal. It will be true to note that, there are products in the treatment of muscle and joint pain that significantly have lesser smell association.
Opportunities
Looking at the field that the product is marketed in, the therapy opportunity in the medical care field is very high. Reading from the product description and the customer reviews received from the sales and the subsequent use of the product, the market is linked to be good one for the products use. Majority of those who use the product are leading the front in recommending the bio freeze pain relief gel.
Other than the client-to-client referral, which under marketing is the word of mouth advertisement mode, the greater percentage of opportunity revolves around the use of the bio freeze pain relief gel by the Osteopaths (Amazon, 2016). Thus, the medical fraternity is equally recommending of the use of the product to their patients in this case making more in terms of revenues for the products. Therefore, pharmacists can take the opportunity of taking licenses from the company and act as their suppliers; therefore, reducing the delivery time, as it is available from online markets now.
Threats
There have been some past concerns on the versions of the products that the bio freeze gel has. In particular, the older version of the product is still thought to be in circulation at present. This implies that the advertisements the product has on print and electronic media are not dully responsible on the consideration of ethics. According to the critic customer review provided by Amazon (2016), the product’s older version is less effective compared to the presently advertised product.
Looking at the concerns that are raised by these threats, it is important to note that the production of the products, must have failed to analyze the market reaction previously. This implies that majority of the products that are sold at the moment are still the old stock which, are not as effective as the new products. These threats are material to the customer growth that the products might be having.
The bio freeze pain relief gel as it has been noted has a very bright future based on the ability that it has in pain relieving through the cold pain relief method. This implies that looking at the SWOT analysis, the position of the strengths and the opportunities existing appears stronger comparative to the weaknesses and the threats that it has which must equally be handled.
References
Amazon. (2016). Customer Reviews. Retrieved from Amazon: http://www.amazon.com/Biofreeze-Relief-Original-Formula-Reliever/product-reviews/B002J9HBXE
Biofreeze. (2016). Biofreeze Products. Retrieved from Biofreeze: http://www.biofreeze.com/page/en/Biofreeze-Products.aspx?parent=1
